Marketing Mix( Prefer Fitness First)
Performance objective
The candidate must demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets, as well as monitor and adjust the marketing mix.
Assessment description
The candidate is to write and present a report on the marketing mix in their own workplace or a workplace that they are familiar with. The full report should address the evaluation of all components within the marketing mix and marketing performance. The report is to be presented to the class.
The report and the presentation should consider the key characteristics of the product, the promotion methods and each component of the adjusted marketing mix. The report needs to evaluate the contribution made towards the organisation’s marketing objectives, strategies and desired positioning.
Procedure
1. Research the marketing of your organisation’s products and services.
2. Identify the key characteristics of the products and/or services and their significance to the market.
3. Review pricing policy and analyse pricing variables to determine their effect on demand. Include a copy of your organisations’ policy and submit it as evidence along with your report.
4. Analyse the significance to market outcomes of:
a. promotional methods
b. customer base
c. channels of distribution
d. the level of customer service provided.
5. Establish the marketing mix components. Include information on how each element of the marketing mix has been used. Analyse and test their significance to each other and relevance to customer base.
6. Identify environmental factors and assess their potential impact on the marketing mix.
7. Identify customer/consumer priorities, needs and preferences and the way they impact the marketing mix.
8. Consider product, pricing, promotional activities, distribution channels and service variations. If additional products or services or new products will be offered,
The candidate must demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets, as well as monitor and adjust the marketing mix.
Assessment description
The candidate is to write and present a report on the marketing mix in their own workplace or a workplace that they are familiar with. The full report should address the evaluation of all components within the marketing mix and marketing performance. The report is to be presented to the class.
The report and the presentation should consider the key characteristics of the product, the promotion methods and each component of the adjusted marketing mix. The report needs to evaluate the contribution made towards the organisation’s marketing objectives, strategies and desired positioning.
Procedure
1. Research the marketing of your organisation’s products and services.
2. Identify the key characteristics of the products and/or services and their significance to the market.
3. Review pricing policy and analyse pricing variables to determine their effect on demand. Include a copy of your organisations’ policy and submit it as evidence along with your report.
4. Analyse the significance to market outcomes of:
a. promotional methods
b. customer base
c. channels of distribution
d. the level of customer service provided.
5. Establish the marketing mix components. Include information on how each element of the marketing mix has been used. Analyse and test their significance to each other and relevance to customer base.
6. Identify environmental factors and assess their potential impact on the marketing mix.
7. Identify customer/consumer priorities, needs and preferences and the way they impact the marketing mix.
8. Consider product, pricing, promotional activities, distribution channels and service variations. If additional products or services or new products will be offered,