Marketing Mix of Hindustan Uniliver

Topics: McDonald's, Marketing, Hamburger Pages: 4 (1295 words) Published: August 11, 2012
The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand's unique selling point (the unique quality that differentiates a product from its competitors), and is often synonymous with the four Ps: price, product, promotion, and place. A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps.These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation. See also marketing and mega marketing. According to Philip Kotler “Marketing Mix is the set of controllable variables that the firm can use to influence the buyer’s response”. The controllable variables in this context refer to the 4 ‘P’s [product, price, place (distribution) and promotion]. Each firm strives to build up such a composition of 4‘P’s, which can create highest level of consumer satisfaction and at the same time meet its organizational objectives. Thus, this mix is assembled keeping in mind the needs of target customers, and it varies from one organization to another depending upon its available resources and marketing objectives McDonald's upcoming as a corporation

McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Products

McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • marketing mix Essay
  • Marketing Mix Essay
  • MArketing mix Essay
  • marketing mix Essay
  • Elements of the Marketing Mix Essay
  • Wholefoods Marketing Mix Essay
  • Marketing and the Promotional Mix Essay

Become a StudyMode Member

Sign Up - It's Free