Marketing Mix KFC
Marketing mix:
From the view of marketing the concept of marketing mix is basically known as the strategy of –“Putting the right product in the right place, at the right price, at the right time”. In other words marketing mix is the combination of- product, price, place & promotion. This is a consumer based marketing strategy. Companies use this strategy to outperform their competitors by providing superior value to the customers.
We are going to discuss about the marketing mix of KFC which led them to huge success.
KFC (Kentucky Fried Chicken) is a chain fast food restaurant based in Louisville, Kentucky in the United States of America. KFC was founded by Colonel Harland Sanders in 1952. He became a well-known personality throughout thousands of KFC restaurants or outlets worldwide. Quality, service and cleanliness represent the most critical success factors to the KFC’S global success. Food, fun and festivity are the success and what is KFC all about. Leading the market since the inception, KFC provides the ultimate chicken meal for the chicken lovers all over the world. KFC has more than 11,000 restaurants or outlets more than 80 countries and territories around the world.
The reason why KFC is very successful is their effecting marketing strategy. The marketing mix (4P’s) of KFC are-
Product:
The first and then most important thing that a company need to have is the ‘P’, Product. A product is anything that can be offered to a market that might satisfy a want or a need. KFC’S product planning is classified as consumer product as it has no intermediate. It offers special goods in different occasions. For instance- when stock market fails or recession breaks out. The product quality & the price are same all around the world. KFC’s product includes goods such as chicken, burgers etc. and services such as cleanliness, quick service and parties. It also offers special goods for the people of different regions. Now it has introduced the idea of
From the view of marketing the concept of marketing mix is basically known as the strategy of –“Putting the right product in the right place, at the right price, at the right time”. In other words marketing mix is the combination of- product, price, place & promotion. This is a consumer based marketing strategy. Companies use this strategy to outperform their competitors by providing superior value to the customers.
We are going to discuss about the marketing mix of KFC which led them to huge success.
KFC (Kentucky Fried Chicken) is a chain fast food restaurant based in Louisville, Kentucky in the United States of America. KFC was founded by Colonel Harland Sanders in 1952. He became a well-known personality throughout thousands of KFC restaurants or outlets worldwide. Quality, service and cleanliness represent the most critical success factors to the KFC’S global success. Food, fun and festivity are the success and what is KFC all about. Leading the market since the inception, KFC provides the ultimate chicken meal for the chicken lovers all over the world. KFC has more than 11,000 restaurants or outlets more than 80 countries and territories around the world.
The reason why KFC is very successful is their effecting marketing strategy. The marketing mix (4P’s) of KFC are-
Product:
The first and then most important thing that a company need to have is the ‘P’, Product. A product is anything that can be offered to a market that might satisfy a want or a need. KFC’S product planning is classified as consumer product as it has no intermediate. It offers special goods in different occasions. For instance- when stock market fails or recession breaks out. The product quality & the price are same all around the world. KFC’s product includes goods such as chicken, burgers etc. and services such as cleanliness, quick service and parties. It also offers special goods for the people of different regions. Now it has introduced the idea of