Marketing Mix for a Clothing Store

Good Essays
Marketing Mix

PRODUCT
As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.
 First, because the trend of ENVIRONMENTAL PROTECTION develops very fast, we want to encourage our designers to consider using green dressing materials or put some elements of eco-awareness in their creations. At the same time, we are going to use Environmental protection shopping bag in our business and use green materials to decorate our store.
 Second, the elements of FASHION are the main selling point for us. We are going to collect some latest designed creations from local designers in Vancouver or European cities. However, we know there are not all fashion design can be dressed everyday, so we want to pick the most feasible designs to produce, on the other hand, we also provide some photos and introduction for the designs that we didn’t pick, then customers can customize the cloth they want and we can provide the order process and delivery services for them, this is another way to make profit and save the total cost of goods for us.
 Third, because we want to emphasize the uniqueness of our products, then we are not going to mass-produce the design we pick. We want to make sure there is only several numbers of clothes in same design but different sizes. Because our design are latest and local young designer’s creations are not popular than famous designer’s, we want every cloth we sold has its designer’s own style, then we can maintain the uniqueness of our products.
 Forth, because we are going to sold unique, fashionable and green products to customers, these products should be high-end and have a good quality.
PRICE
Because our products are high-end and comparatively unique than other stores, our prices of product are going to be higher than common clothing stores. However, our products are not luxuries because we want the middle class family can afford the

You May Also Find These Documents Helpful

  • Best Essays

    Retail Marketing Coursework assignment: “For a retail organization of your choice evaluate the elements of its retail marketing mix, in terms of the effectiveness with which they are used to appeal to the core target market” ZARA – flagship chain store List of Contents I. Introduction: 2 II. Background 2 III. Retail Marketing Mix 3 1. Merchandise assortment 3 2. Location 3 3. Price 4 4. Store design and Visual merchandising 4 5. Advertising and promotions 5 6. Customer service…

    • 2563 Words
    • 11 Pages
    Best Essays
  • Better Essays

    Online clothing store

    • 4066 Words
    • 17 Pages

    Report On Online clothing store 1 Report On Online clothing store Submitted To: Rubaiyat Bin Arif Lecturer, UIU Submitted By: Name ID Farshid iftekhar 111 101 036 Taufiq Hasan 111 092 170 Md. Hassan Siddiquee 111 072 107 Noor Ibne Salehin 111 082 071 Sec: B Date of submission: 29-12-2012 4 Letter of Transmittal 29th December 2012 Rubaiyat Bin Arif Course Instructor School of Business United International…

    • 4066 Words
    • 17 Pages
    Better Essays
  • Powerful Essays

    Background of the Study Convenience stores are in demand all over the world for its unique commercial properties. They are usually open 24 hours a day, seven days a week, carrying a limited life of high turnover convenience products and are conveniently located for quick in and out shopping. These stores provide “fill-in” purchases for consumer needs. Engaging into this kind of business with the right location, pricing strategy, inventory of products, and pleasant customer approach, it can generate…

    • 1238 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Clothing Store Businnes

    • 1221 Words
    • 5 Pages

    ------------------------------------------------- Outline Clothing Store Business Topic Clothing Store Thesis Statement Designing a clothing store business could be a good opportunity for both consumer and owner. Body 1. Consumer a. Human’s basic needs b. Human’s fashion needs c. Existence 2. Owner d. Enjoyable job e. Trendsetter f. High profit Introduction People need cloth. Cloth is used to meet human’s basic needs. It is also…

    • 1221 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Marketing Mix

    • 1083 Words
    • 5 Pages

    Abstract Marketing mix consists of four elements essential for an organization to plan the marketing strategies to produce and sell a product or service for the target market. The four elements, which are product, place, price, and promotion, are used to make sure the product or service selected will meet the needs of the customer. Walmart is a leading retailer, which uses the four elements of the marking mix to ensure the implementation of new products will be effective in the market.…

    • 1083 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    women’s clothing retail establishment that will sell and is currently selling fashionable clothing for both men and women with our prime product being Urban branded clothing. G3 fashion House is currently located at shop 29 Town Square mall Windhoek, Namibia which is a popular youth shopping destination. While our initial goal is to open two boutiques in respect to the one we intend to open in your advertised space to Let, expansion plans include potentially franchising our retail store and/or building…

    • 2043 Words
    • 9 Pages
    Powerful Essays
  • Best Essays

    Marketing Mix

    • 1479 Words
    • 6 Pages

    The pricing policy on Braaap suppliers are based on dealership and manufacture prices with and inclusion of Braaap overheads, this determines final price that is displayed throughout the website and store, these prices range over the number of products that are in stock with Braaap, from clothing, motocross equipment and motocross bikes themselves. With an inclusion of an interest free long-term layby this allows the consumers to have products on demand when they are able to make full purchase…

    • 1479 Words
    • 6 Pages
    Best Essays
  • Best Essays

    Marketing Mix

    • 3515 Words
    • 15 Pages

    market, product assortment, store atmosphere and store activities/experiences..................................................... 3 b) Product map for the Isetan to illustrate its market profile. Two product lines (Men’s Apparels, Golf Equipments) Three competitors (Tangs, Takashimaya, John Little, Keppel Club, Liang Court) Two attributes (Price & Quality), (Service & Availability)...................................... 7 2. Integrated Marketing Communications Implementation.…

    • 3515 Words
    • 15 Pages
    Best Essays
  • Better Essays

    Marketing Mix

    • 5556 Words
    • 23 Pages

    marketplace: beyond the 4Ps Ronald E. Goldsmith Professor of Marketing, College of Business, Florida State University, Tallahasee, Florida, USA Keywords At the heart of most presentations of marketing management lies the time-honored concept of the 4Ps ± product, price, promotion, and place ± the Marketing Mix ± that Abstract summarise key decision responsibilities of Theories of marketing management and strategy need to evolve marketing managers (e.g. McDonald and and change to keep pace with…

    • 5556 Words
    • 23 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Mix

    • 404 Words
    • 2 Pages

    Marketing mix The largest sector in the UK is currently the food and drink industry, which provides employment for over two million people in the areas of production, manufacturing and retailing. Tesco is one of the largest food and grocery retailers in the world, operating around 4,300 stores. Product Throughout the years Tesco has diversified its business portfolio in areas such as clothing, financial services, telecoms, car insurance, and Internet services. Furthermore, Tesco has a wide range…

    • 404 Words
    • 2 Pages
    Satisfactory Essays