Marketing mix for the first two High School Musical movies as well as any upcoming sequels

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1. Describe what you think would be a successful marketing mix for the first two High School Musical movies as well as any upcoming sequels.

Answer:

A successful marketing mix for the High School Musical, film series would be using the four Ps of marketing which includes price, product, place and promotion. Keeping the price aside because there is basically no price for a television film which the consumers have to pay directly, the other three are vital elements of a film marketing campaign. It is possible to add in publicity to a film marketing campaign although this is technically a part of promotion which is not the direct result of a financial deal made by the studio.

Product: A film needs to be clearly identifiable in its marketing — genre, stars, story, special effects, style all need to be presented to the audience so they can select the film on the basis of content.

Firstly, the High School Musical stars Zac Efron, Vanessa Hudgens, Ashley Tisadale, and Lucas Grabeel in the lead along with other actors. The leads of this film are very popular among teenagers and children, so the cast of this film should be highlighted to the target audience. Then the story, High School Musical is a story about two high school juniors from rival cliques – Troy Bolton (Zac Efron), captain of the basketball team, and Gabriella Montez (Vanessa Hudgens), a beautiful and shy transfer student who excels in math and science. Together, they try out for the lead parts in their high school musical, and as a result, divide the school. This story should be presented in the trailer so that the audience gets a hint, what to expect from this movie. Placing: A film has to have the right release date — Christmas for a Christmas movie etcetera. Its release date will also depend on what else is being released at the same time. It would be pointless releasing any big action adventure movie the same weekend as another one simply because movie audience would choose between it

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