Marketing Mix for Monster Energy

Pages: 2 (393 words) Published: May 7, 2013
Marketing Mix
Product Offering- Monster Energy
Monster Energy gives a powerful blast of energy with a smooth and easy drinking flavor. This energy supplement comes in a black colored can with a lime green M shaped tear logo (looking as if a monster clawed the can). Monster Energy supports and promotes itself in extreme sporting events and is the primary sponsor of the Kyle Busch Motorsports. Also, Monster using music bands such as Asking Alexandria, The Word Alive, Shinedown and Escape the fade to promote their products.

Distributor
Monster Beverage Corporation in which Monster Energy drink parent company distributes their products along with other Monster products out of Corona, CA. Monster Beverage Corporate is a leading marketer and distributor of energy drinks and alternative beverages. Pricing

Monster Energy Drink price per unit $2.19.
Pricing Strategy is very essential as it ensures goals are achieved by locating the price point when they can maximize sales and profits. Monster used Penetration Pricing upon entering its target market; as it wanted an advantage over its competitor Red Bull. Markup or the difference between the cost of the product and its selling pricing is .80. Promotion

Promotion also being another key element to the marketing mix has key mixes within itself such as Personal Selling, which Monster Energy uses to train each Account manager to ensure they are knowledge about the product to ensure all sales quotes are achieved and maximized. Advertising and Sales promotion are done whereas Monster uses displays, billboards, and TV commercials to appeal it its target market. See below video below....

References: www.monsterenergy.com
www.monsterbevcorp.com
Houston Chronicle “Different Types of Pricing Strategy by Leigh Richards, Demand Media
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