Marketing Mix Finagle a Bagel
Professor Nora King
April 5, 2010
“Finagle a Bagel”
1. Describe Finagle A Bagel 's marketing mix. Marketing Mix is four activities- products, pricing, distribution and promotion - that a firm can control to meet the needs of customers within target market. Finagle a Bagel uses all four marketing mix variables. The product, pricing, and distribution are the variables that firm’s marketing department enforces the most.
Products Variable: Finagle a Bagel does not only sell plain Bagels but they also have 14 varieties of bagel sandwiches, and salads that are all linked to their core concept. The ingredients used to make these menus are natural chemical free ingredients. Finagle a Bagel strives for uniqueness; they study their target market and determine through informal survey and competition research what their customer want. Unlike other competitor the firm does not believe in copying or implementing what is trendy, the firm believes in innovative yet appealing ideas. A mix of Good, Service, and Ideas are the elements utilized to assure that the firm introduces new products that are not only unique but successful. Products are prepared fresh and based upon each customer’s preference.
Pricing Variable: Finagle a Bagel has a policy that states that regardless of the cost they would not compromise the quality of their products. They maintain the same cost for their product regardless of the store locations because they understand that customers want to be treated fairly in spite of where they live. The firm studies the best possible ingredients, the cost of the same before they use them for their recipes. Competition price analysis is also a determining factor for the Finagle a Bagel. Customer surveys take place before launching a new product with the purpose of determining the expected price that customers are willing to pay for the same. A frequent