Marketing Mix and Pestle Analysis of Mcdonalds in India

Powerful Essays
Mc Donald

Mc Donald Corporation based in New York is the biggest chain of fast food restaurants world wide. With over 70 years of industry experience the logo of the outlets perform well in these global destinations by providing burgers, chicken products, French fries, break fast, salads, shakes, soft drinks and desserts. McDonald India - a subsidiary of McDonald USA, is a joint venture company namely Co naught Plaza restaurants and Hard castle restaurants. Mc Donald’s have 50% equity share in both Joint Ventures. The former takes care of the Northern Markets and the latter looks after the western operations in India. The taste of the Chicken burger that one from Bangalore will be similar to that in Delhi if the point of purchase is Mc Donald. Mc Donald has become an integral part of today’s Indian metros. PESTLE ANALYSIS Pestle analysis is the done to analyze the macro environmental factors of a company or Industry. Political Factors The operation of any international company would be influenced by the local regional policy and rules. Similarly Mc Donald’s India is influenced by the policies and regulations in this sector. The regulatory authority of the Hospitality industry in India monitors the operation of the Mc Donald chain and ensures that there is no deviation from the prescribed policy. It includes the non-usage of harmful chemicals, proper processing of the raw materials, ensuring the quality of the materials used etc. Mc Donald’s operate on their prescribed methodology so as to ensure that they stand in the line of safety in all aspects. It includes the daily operation, healthiness, labour force protection, environmental problems etc. Following these aspects strictly in necessary for continuing the license of the group. Mc Donald’s will have tax obligations as per the applicable procedure. Mc Donald’s need to closely monitor the changes in the rules and regulations in India, especially changes in the FDI policies.
Considering the

You May Also Find These Documents Helpful

  • Powerful Essays

    McDonald's Marketing Mix AnalysisDid Somebody SayMcDonald's?The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee", which was eventually replaced with Ronald McDonald in 1968. The present corporation…

    • 1998 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Pestle Mcdonalds in India

    • 1747 Words
    • 7 Pages

    42 years after assassination Malcolm X inspires militant struggle against racism By Monica Moorehead Published Feb 18, 2007 5:55 PM On Feb. 21, 1965, revolutionary Black nationalist leader Malcolm X was assassinated while making a speech at the Audubon Ballroom in Harlem, N.Y. He was only 39 years old. To this day, it is still widely believed throughout progressive sectors that the U.S. government was very much behind his death. Malcolm X | Consider the fact that the Federal Bureau…

    • 1747 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Mcdonalds Marketing Mix

    • 273 Words
    • 2 Pages

    affordable. Marketing Mix Product: Many choices for all types of customers, menu is always developing to what customers want Price: The product is worth the price in the perception of the customers. Promotions: Advertising on T.V, radio, movie theaters, online, airports, billboards and the press such as newspapers and magazines. Happy meals which the main focus is on children Place: located in cities, easy access areas such as malls and airports. Product Strategy McDonalds is the most popular…

    • 273 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Mix of Mcdonalds

    • 2690 Words
    • 11 Pages

    Marketing Mix Marketing mix must focus on the product, pricing, promotion, and placement of item in order to make it successful. Marketing strategies must feature customer orientation, input, and accessibility in the fight to the top of the market. McDonald's is no different. An example of this is illustrated with a comparison of McDonalds and Wendy's. At first glance, they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However…

    • 2690 Words
    • 11 Pages
    Powerful Essays
  • Satisfactory Essays

    PESTLE ANALYSIS McDonald¶s Presented byDHIRAJ KUMAR >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3 >> 4 >> >> 0 >> 1 >> 2 >> 3…

    • 367 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Mcdonalds Marketing Mix

    • 1615 Words
    • 4 Pages

    In the late 1940s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California. They invented an entirely new concept based upon speed service, low prices, and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald's is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more…

    • 1615 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Mcdonalds Marketing Mix

    • 64442 Words
    • 258 Pages

    The Cyprus Journal of Sciences The Journal of Americanos College Editor Charalambos Louca Americanos College Joseph S. Joseph, University of Cyprus, Cyprus Kalliope Agapiou-Josephides, University of Cyprus, Cyprus Krassimira Ilieva, Bulgarian Academy of Sciences, Sofia, Bulgaria Leonidas A. Phylactou, Cyprus Institute of Neurology & Genetics, Cyprus Marianna Sigala, University of the Aegean, Greece Mary Koutselini-Ioannidou, University of Cyprus, Cyprus Mary Vaxevanidou, Patras Greek Open University…

    • 64442 Words
    • 258 Pages
    Good Essays
  • Satisfactory Essays

    Marketingmix McDonalds Hi, I will now discuss the extended marketing mix of McDonalds. The extended marketing mix consists of the 4 traditional p’s supplemented by the 3 p’s according to Booms and Bitner. I will start with 4 traditional p’s. Price, Product, Place and Promotion. Price McDonalds uses the ‘Going Rate Pricing’-strategy. This means that McDonalds prices their products according to the average market price. They do this because their isn’t that much difference between their products…

    • 623 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    EXECUTIVE SUMMARY Marketing is a procedure of attracting prospective customers and consumers in your products and services. However the crucial word in the above sentence is “procedure ", hence marketing incorporates researching, advertising, selling, and distributing your products or services. Hence we planned to focus on one of the best known brands worldwide, McDonald’s Corporation. The following executive summary presents the key marketing aspects of McDonald’s Corporation and should be read…

    • 4734 Words
    • 19 Pages
    Best Essays
  • Good Essays

    Pestle analysis of India

    • 8128 Words
    • 28 Pages

    SEPT. 2014 PESTLE ANALYSIS: INDIA POLITICAL ANALYSIS Democracy is the focal point of the Indian political system, but is often constrained by social tensions due to religious, caste and linguistic differences. Some of the communal flare-ups—such as Babri Masjid in 1992, Godhra in 2002, and the large exodus of India’s northeastern migrants from the southern cities in 2012 due to fear of attacks by Muslims— have rocked the whole country in the past. In 2013, the country again witnessed communal…

    • 8128 Words
    • 28 Pages
    Good Essays