Marketing Mix
1199 Marketing Principles
Marketing Plan for Fitflop
Done By:
Khoo Chien Ying (Gil) [3396979]
Chew Yun Wei [3396548]
Kong Peiling [3396996]
Wong KeXian [3397400]
Maryann Bey Yu Yuan [3399432]
Foo Jia Min [3396756]
Agenda:
1. Executive Summary-------------------------------------------------------------------Pg 3
2. Company Background----------------------------------------------------------------Pg 4-5
3. Company Mission---------------------------------------------------------------------Pg 6
4. Company Objectives------------------------------------------------------------------Pg 6
5. Market Overview----------------------------------------------------------------------Pg 7
6. Market Size-----------------------------------------------------------------------------Pg 8-9
7. Market Potential-----------------------------------------------------------------------Pg 9
8. Market Structure-----------------------------------------------------------------------Pg 9-10
9. Trends-----------------------------------------------------------------------------------Pg 10-15
9.1 Demographic
9.2 Economic
9.3 Natural
9.4 Cultural
9.5 Technical
9.6 Political/Legal
10. Competitors----------------------------------------------------------------------------Pg 15-19
10.1 SWOT Analysis: Scoll
10.2 SWOT Analysis: Skechers
11. Segmentation Table-------------------------------------------------------------------Pg 19-20
12. Marketing Mix for fitflop women---------------------------------------------------Pg 20-28
12.1 Product
12.2 Core Product
12.3 Actual Product
12.4 Price Placement
12.5 Place
12.6 Promotion
13. Control and Evaluation--------------------------------------------------------------Pg 29-30
14. Budgeting------------------------------------------------------------------------------Pg 30
15. SWOT Analysis: Fitflop ------------------------------------------------------------Pg 31-35
15.1 Strengths
15.2 Weakness
15.3
Marketing Plan for Fitflop
Done By:
Khoo Chien Ying (Gil) [3396979]
Chew Yun Wei [3396548]
Kong Peiling [3396996]
Wong KeXian [3397400]
Maryann Bey Yu Yuan [3399432]
Foo Jia Min [3396756]
Agenda:
1. Executive Summary-------------------------------------------------------------------Pg 3
2. Company Background----------------------------------------------------------------Pg 4-5
3. Company Mission---------------------------------------------------------------------Pg 6
4. Company Objectives------------------------------------------------------------------Pg 6
5. Market Overview----------------------------------------------------------------------Pg 7
6. Market Size-----------------------------------------------------------------------------Pg 8-9
7. Market Potential-----------------------------------------------------------------------Pg 9
8. Market Structure-----------------------------------------------------------------------Pg 9-10
9. Trends-----------------------------------------------------------------------------------Pg 10-15
9.1 Demographic
9.2 Economic
9.3 Natural
9.4 Cultural
9.5 Technical
9.6 Political/Legal
10. Competitors----------------------------------------------------------------------------Pg 15-19
10.1 SWOT Analysis: Scoll
10.2 SWOT Analysis: Skechers
11. Segmentation Table-------------------------------------------------------------------Pg 19-20
12. Marketing Mix for fitflop women---------------------------------------------------Pg 20-28
12.1 Product
12.2 Core Product
12.3 Actual Product
12.4 Price Placement
12.5 Place
12.6 Promotion
13. Control and Evaluation--------------------------------------------------------------Pg 29-30
14. Budgeting------------------------------------------------------------------------------Pg 30
15. SWOT Analysis: Fitflop ------------------------------------------------------------Pg 31-35
15.1 Strengths
15.2 Weakness
15.3