Marketing mix

Topics: Marketing / Pages: 2 (421 words) / Published: Jan 5th, 2014
Marketing Mix 3rd Term Project
Corporate Wars (guidelines and topics to be covered in the project)
a) I H S logo page
b) Bonafide Certificate
c) Acknowledgement
d) Methodology
e) Index
f) Introduction to the topic Corporate Wars (Definition and Meaning)
g) Marketing Warfare Strategies (offensive, defensive, guerrilla , flanking) – general information of what is the meaning of marketing warfare strategies and the meaning of each type of strategy mentioned above or any other found on net

h) Marketing Mix in general and also the 4P’s

i) SWOT Analysis in general for all the companies (just type SWOT Analysis in google and you will get the information)

j) Choose two companies in war. (which war is taking place between the companies; e.g.: product war, promotion war, price war and place war) You can choose any one OR a combination of two OR all the four.

k) Company A
1) History (how was it born, company’s birth , information from the time it started till now)
2)Marketing Mix of the company – 4P’s
3) SWOT Analysis of the company

l) Company B
1) History (how was it born, company’s birth , information from the time it started till now)
2)Marketing Mix of the company – 4P’s
3) SWOT Analysis of the company

m) Compare the companies, analyze and identify the war through questionnaire.
n) Questionnaire (10 questions and 15 respondents) – Comparing the companies. Among the 10 questions, 1 question should be included about the marketing strategies which the consumer feels that the company should adopt. It should be an open ended question.

A SAMPLE of questionnaire should be in the MAIN file and the respondents answers should be the second file.

o) Analysis which will have the statement which is relating to the question and then the table where it will be two columns, one with the options and the other with the number of respondents.
p) Conclusion should be ONLY of the questionnaire and NOT the project. The conclusion should include



Bibliography: Extra Information – You can visit the company and click pictures over there and also you can get the latest information from newspaper, magazines etc. Project and Winter Assignment MUST be submitted on 5th January 2014

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