Marketing Mix
Marketing Mix Paper Yellow Freight Inc. is a trucking company that moves a wide variety of products for companies all over the world. “Any need met, Anytime guaranteed, Anywhere your business goes” is the motto that Yellow Freight stands behind. I used two contacts that I know personally for this paper. The first contact that I used was my Father James Belser he is the Lead Driver for Yellow Freight and Teamsters Executive Board Member, my father has been part of this corporation for 29yrs. The second person whom helped me with my paper was Brad Byrd, he is a Systems Coordinator and he has been a Yellow Freight employee for Six years. Yellow Freight inc. is a trucking company that offers the following options for their clients: ← Regional: Standard ground regional advantage of 1, 2, and 3 day regional service ← National: Standard ground throughout North America from pickup to delivery ← Alaska, Hawaii and Puerto Rico: Fast, frequent ocean service ← Canada and Mexico: Dedicated cross-border service ← Global: YRC Logistics-Seamless air, ocean and ground service around the world They offer these services to all customers. They are a very broad based company with a great deal of expertise and experience under their belt so to speak. The four major areas that need to be covered when it comes to marketing are comprised of product, price, place and promotion. When it comes to product Yellow Freight Inc. will move products for all big companies and they also move freight for individuals as well. It just all depends on what the individual would want to have moved. Yellow Freight does move hazardous materials as well, which comes with a material handling fee of $23.00 dollar, that’s a flat fee for all hazardous material. As stated above a flat fee of $23.00 dollar to move hazardous material through Yellow Freight. The fees some of which may be flat or they are fees that are dependent on other factors. The prices vary by what the customer
References: 1. Belser, James, Lead Driver and Teamsters Executive Board Member 2. Byrd, Brad, Systems Coordinator 3. Cool, James, Live Chat Consultant, South Dakota Customer Service Center, Sept. 2004 4. www.myyellow.com ----------------------- MKT 421 10