Marketing Mix
Target Marketing
It is not possible for a marketer to have similar strategies(استراتژی) for product promotion(ترقی) amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa(معاون بالعکس). Every segment has a different need, interest and perception(احساس). No two segments can have the same ideologies(ايدئولوژي) or require a similar product.
Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising(ايدئولوژي) of like minded people. Such segmentation helps the marketers to design specific strategies and techniques to promote a product amongst its target market. A target market refers to a group of individuals who are attracted towards similar products and respond to similar marketing techniques and promotional schemes.
Kellogg’s K Special mainly targets womens who want to cut down on their calorie intake(مصرف). The target market in such a case would be individuals who are fat. The strategies designed to promote K Special would not be the same in case of any other brand say Complan or Boost which majorly attrats to teenagers and kids to help them in their overall development. The target market for Kellogg’s K Special would absolutely be different from Boost or Complan.
Jordan, a college student went to a nearby retail store to purchase a shirt for himself. The retailer tried hard to sell a nice formal shirt to him, but somehow could not convince(قانع کردن) Jordan. Jordan left the store sad and empty handed.
Where do you think is the problem ?
The problem is neither with Jordon nor the shirt. The retailer in this case failed to understand that Jordan, being a college student, was not the target audience for the formal shirt. No amount of convincing(متقاعد کننده) helped as the retailer was targeting the wrong audience(حضار). The target market for a formal shirt would be office goers or professionals. Fancy T shirts, casual shirts would have worked
It is not possible for a marketer to have similar strategies(استراتژی) for product promotion(ترقی) amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa(معاون بالعکس). Every segment has a different need, interest and perception(احساس). No two segments can have the same ideologies(ايدئولوژي) or require a similar product.
Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising(ايدئولوژي) of like minded people. Such segmentation helps the marketers to design specific strategies and techniques to promote a product amongst its target market. A target market refers to a group of individuals who are attracted towards similar products and respond to similar marketing techniques and promotional schemes.
Kellogg’s K Special mainly targets womens who want to cut down on their calorie intake(مصرف). The target market in such a case would be individuals who are fat. The strategies designed to promote K Special would not be the same in case of any other brand say Complan or Boost which majorly attrats to teenagers and kids to help them in their overall development. The target market for Kellogg’s K Special would absolutely be different from Boost or Complan.
Jordan, a college student went to a nearby retail store to purchase a shirt for himself. The retailer tried hard to sell a nice formal shirt to him, but somehow could not convince(قانع کردن) Jordan. Jordan left the store sad and empty handed.
Where do you think is the problem ?
The problem is neither with Jordon nor the shirt. The retailer in this case failed to understand that Jordan, being a college student, was not the target audience for the formal shirt. No amount of convincing(متقاعد کننده) helped as the retailer was targeting the wrong audience(حضار). The target market for a formal shirt would be office goers or professionals. Fancy T shirts, casual shirts would have worked