Marketing Mix

Topics: Hyundai Motor Company, Hyundai Santa Fe, Hyundai Sonata Pages: 6 (1547 words) Published: June 22, 2013
organization with the goal of “improvement in production efficiency” by reshuffling or merging the division of job functions. which aimed for efficient control and evaluation, developing management motivation and ability, improving the capability to cope with market diversification and cost reduction. Slogan (new thinking .new possibilities )

Hyundai's new way of thinking is to share the premium value with more people. We make new possibilities for people and our planet by constantly coming up with new ideas. to our customers
Hyundai's new thinking seeks to uplift our customers' quality of life. In continuous pursuit of better quality , services , and new solutions , Hyundai creates new mobility experiences and the culture. Technology with art

Hyundai Motor Company ,which keeps a close eye on the needs of our modern world , has embarked on a new direction with " Modern Premium ". This new concept of "Premium" that Hyundai is pursuing stands for highly finished quality and flawless technical perfection , providing necessary and leaving out everything else. SWOT

Hyundai's brand name
connecting system with the subsidiary company
CRM marketing system
continuous influx of vip members
success of marketing strategy
low market share
problem with corporate governance
cumulated deficit
recovery of the credit card business
slump of industry leader
political support from the government
helping delinquent barrowers with bad bank
threat shrinking of consumer confidence
reduction of using credit card
rising of credit card's fee
moral hazard and increasing the number of delinquent barrowers

Marketing Mix of Hyundai
Offering high quality with beautiful designed products
Locating different companies and factories worldwide.
Premium quality at a less premium price with long term warranty period. Promotion
Road shows , advertisements, radio, Newspapers &magazines, workshops &seminars, Banners , Neon signs hoardings , Booklets & Pamphlets.


Hyundai Motor Company (Hangul: 현대 자동차 주식회사, Hanja: 現代自動車株式會社 Hyŏndae Chatongch'a Chusik-hoesa) (KRX: 005380), a major company in the Hyundai Kia Automotive Group which is the world’s fifth largest automaker as of the end of 2009.[1] (In 2008, Hyundai ranked the eighth largest auto maker, without including Kia.[2]) and the world's fastest growing automaker.[3][4]

Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated automobile manufacturing facility[5] in Ulsan, which is capable of producing 1.6 million units annually. The company employs about 75,000 persons around the world, Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide.

The Hyundai logo, a slanted, stylized 'H', symbolizes the company shaking hands with its customer. Hyundai translates from the word "modernity", and is pronounced as "Hyon-dae" in Korean.

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967. The company’s first model, the Cortina, was released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop their own car, they hired George Turnbull, the former Managing Director of Austin Morris at British Leyland. He in turn hired five other top British car engineers.They were Kenneth Barnett body design, engineers John Simpson and Edward Chapman, John Crosthwaite as chassis engineer and Peter Slater as chief development engineer.[6] In 1975, the Pony, the first Korean car, was released, with styling by Giorgio...
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