Marketing Mix

Topics: Marketing, Pricing, Promotion Pages: 4 (1287 words) Published: June 25, 2007
The marketing elements center around four distinct functions, sometimes called the Four Ps: product, place, price, and promotion. These combinations of marketing elements are used in a selling a product. These functions are considered in planning a marketing strategy, and any one of these Ps enhanced, deducted, or changed in some degree in order to create the strategy, this are necessary to be efficiently and effectively to sell a product. The combination of the four controllable variables of Product, Price, Place, and Promotion those are essential to define and fulfill a target market. One of the elements in the marketing mix is the product. A product can be a combination of goods and services offered to satisfy the needs and wants of consumers. These products are ether tangible or intangible that can be offered for purchase or use by consumers. A tangible product is one that consumers can actually touch, such as a computer. An intangible product is a service that cannot be touched, such as computer repair, or a service call. A product is anything that can be offered to a market that might satisfy a want or need for the consumer. The product is much more than just a physical object. It is the complete package of benefits or satisfactions that the buyers perceive they will obtain if they buy the product. It is the sum of all physical, psychological, symbolic, and service attributes. Another way to categorize products is by their users, they can be classified as either consumer or industrial goods. Final consumers are sometimes called end users. The shopping patterns of consumers are also used to classify products. The products sold to the final consumer are categorized as convenience, shopping, specialty, and unsought goods. Convenience goods are products and services the customer buy frequently and with little effort, for example grocery items, such as bread, milk, eggs and other similar items. Another one is shopping, those products that consumers compare...
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