Marketing Management - Toyota
Toyota Motors
Marketing Plan for Hybrid Vehicles by geographic location (Europe)
1.0 Executive Summary
The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years, Toyota has managed to remain the leader of this industry through its management structure, fuel efficient vehicle design and competitive pricing based on global market knowledge. Toyota has realized that environmentally conscious products were needed to ensure continued company (and sales) growth in the future.
Toyota has been actively reducing its carbon footprint since 1998. Annually, Toyota has been publishing its Environmental and Social Sustainability report in order to enhance disclosure of information regarding environmental actions carried out in conjunction with its corporate activities. Through more efficient and "cleaner" production lines it has reduced its environmental impact. Toyota also seeks to be the market leader for so called "clean (or green) vehicles" such as Electric Vehicles, Hybrid Vehicles and Plug-In Hybrid Vehicles.
This marketing plan will discuss Toyota 's strategy with regards to green vehicles, with particular reference to one geographical location, Europe. This Marketing plan will have a closer look at how the European Branch operates within Toyota 's global structure and how it reflects Toyota 's overall vision of a cleaner, more sustainable future.
1.1 Vision
Toyota realizes that its future lies in the production of environmentally conscious cars. Toyota 's vision of a cleaner future revolves around two main points. Firstly, the production of vehicles that have a smaller impact on the environment. Along with "cleaner" versions of its gasoline powered cars, Toyota believes that the company 's success in the present and future lies in its line of Electric, Hybrid and Plug-In Hybrid Vehicles. Through this line of vehicles Toyota will be actively reducing environmental impact
Marketing Plan for Hybrid Vehicles by geographic location (Europe)
1.0 Executive Summary
The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years, Toyota has managed to remain the leader of this industry through its management structure, fuel efficient vehicle design and competitive pricing based on global market knowledge. Toyota has realized that environmentally conscious products were needed to ensure continued company (and sales) growth in the future.
Toyota has been actively reducing its carbon footprint since 1998. Annually, Toyota has been publishing its Environmental and Social Sustainability report in order to enhance disclosure of information regarding environmental actions carried out in conjunction with its corporate activities. Through more efficient and "cleaner" production lines it has reduced its environmental impact. Toyota also seeks to be the market leader for so called "clean (or green) vehicles" such as Electric Vehicles, Hybrid Vehicles and Plug-In Hybrid Vehicles.
This marketing plan will discuss Toyota 's strategy with regards to green vehicles, with particular reference to one geographical location, Europe. This Marketing plan will have a closer look at how the European Branch operates within Toyota 's global structure and how it reflects Toyota 's overall vision of a cleaner, more sustainable future.
1.1 Vision
Toyota realizes that its future lies in the production of environmentally conscious cars. Toyota 's vision of a cleaner future revolves around two main points. Firstly, the production of vehicles that have a smaller impact on the environment. Along with "cleaner" versions of its gasoline powered cars, Toyota believes that the company 's success in the present and future lies in its line of Electric, Hybrid and Plug-In Hybrid Vehicles. Through this line of vehicles Toyota will be actively reducing environmental impact