Marketing Management Assignment
Q1. Select a product. Ans:- The produce we have selected is Surf Excel.
Q2. Identify the company.
Ans:- The company to which Surf Excel belongs is Hindustan Unilever(HUL).
Q3. Describe various product lines of the company.
Ans:- a.Food Brands:-
b.Home care brands:-
4. Comfort fabric softners
c.Personal Care brands:-
7.Fair and Lovely
15.LEVER Ayush Therapy
Q4. Identify the parameters related with the product.
Ans:- Parameters related to Surf Excel are:- Cleaning effectiveness, fragrance, quantity usage, availability, cost, offer promotion, shine of the clothes after they are washed.
Q5.Identify the competitors of the company and their products. Ans:- The competitors of HUL are Procter and Gamble(P&G),Reckitt Benckiser, Dabur, Colgate Palmolive, Marico, Godrej Consumer Products, CavinKare ,Anchor ,Nestle, Nirma and RSPL(Ghari) and some other regional players.
Competitors of Surf excel: -
Rin/Wheel :-Internal competitors from HUL.
Ariel/Tide:- Procter and Gamble(P&G)
Ghari:- Rohit surfactants private Ltd
Other local powder
| Answer 1
| Answer 2
| Answer 3
| Answer 4
| Answer 5
| Do you like the product?
| If yes, why? If no, why not?
| Cleanliness/shine of clothes after washing
| Fragrance is good
| Reliability of HUL
| Less fragrance
| Need to remove more quantity to remove stains
| What are other alternatives?
| Ariel (11)
| Tide (16)
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