Marketing Management Sample Paper

Satisfactory Essays
Topics: Marketing, Sales
Course: Marketing Management 1

Max. Marks:20
Time: 20 minutes

Name-----------------------
Roll no.-----------------------

Answer any 20 from the following

Multiple Choice Questions: Circle/fill up the blank

1. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________.
a. marketers
b. merchants
c. facilitators
d. agents
e. none of the above
Answer: d

2. A ________ strategy involves the manufacturer using advertising and promotion to persuade consumers to ask intermediaries for the product, thus inducing the intermediaries to order it.
a. push
b. pull
c. promote
d. provide
e. none of the above
Answer: b

3. When the producer wants to maintain control over the service level and outputs offered by the resellers it most likely will use ________ distribution.
a. competitive
b. extensive
c. intensive
d. exclusive
e. selective
Answer: d

4 ________ means conflict between different levels within the same channel.
a. Vertical channel conflict
b. Circular channel conflict
c. Multichannel conflict
d. Horizontal channel conflict
e. None of the above
Answer: a

5 Retailing involves getting the goods or services to the ultimate consumer. Which of the following is NOT a form of retailing?
a. The Internet
b. Mail
c. Vending machine
d. Person
e. none of the above
Answer: e

6. You have ideas of owning a Subway after graduation. In owning a Subway location, you are entering a ________ agreement.
a. voluntary
b. franchisee
c. franchiser
d. merchandising
e. none of the above Answer: b
7. Companies are reducing inventory costs by treating inventory items differently. Critical items defined as high risk, high opportunity and commodities defined as low risk, high opportunity. Recently, your company has introduced a product that is considered by the distributor a

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