Marketing Management Sample Exam

Bovenkant formulier
H1

|1 |Which of the following statements best encapsulates the marketing mix? |

|[pic] |Marketing comprises product decisions, pricing strategy, promotion and distribution. |
|[pic] |Marketing comprises product decisions, sales strategy, PR and distribution. |
|[pic] |Marketing comprises product decisions, sales strategy, promotion and personnel policy. |
|[pic] |Marketing includes product decisions, pricing strategy, PR and distribution. |

Onderkant formulier
Marketing comprises the product decisions, pricing, promotion and distribution of products, services or ideas, all attuned to the market.

Bovenkant formulier
|2 |Karin van der Bloem, an entrepreneur who runs a printing business, Drukkerij Letteren in Amsterdam, has 24 employees. Most are |
| |hired to do the printing work for the company 's clients. Karen herself and the account manager are primarily occupied with |
| |sales. Which of the descriptions below best covers the reality of the situation? |

|[pic] |The administrative employee is primarily involved with commercial economics, and the entrepreneur is primarily involved |
| |with business economics. |
|[pic] |The logistics planner is primarily involved with commercial economics, and the administrative employee is primarily |
| |involved with business economics. |
|[pic] |The entrepreneur is primarily involved with commercial economics, and the administrative employee is primarily involved |
| |with business economics.