Marketing Management Final
Marketing Management
Building the Right Relationships with the Right Customers (Topshop)
Name: Wee Pei Yee
NRIC: G1352462P
Batch: ABMD21475A
Lecturer Name: Mr. Roland Kiew
Word Count: 2909 words
TABLE OF CONTENTS
1. Introduction …………………………………………………………..Page 3
2. Main Report
a. First Part (STP strategy)……...……………………………………Page4-8
b. Second Part (Marketing Mix)……………………………………...Page8-9
3. Conclusion……………………………………………………………Page 10
4. Recommendation…………………………………………….………Page 10-11
5. References…………………………………………….…………..…Page 12-13
Introduction
In business, customers are the most important in business organization and will be known as the lifeblood. Building the strong rapport with the customer is very important in every company. Nowadays, the competition has become more aggressive, rapidly changing consumer behaviour, consumers with more choices than ever before. Unlike many community banks and credit unions are manage with the challenges of limited marketing budgets and the issues of the customer loyalty, this method is not as effective as in ideal, because it may be the fact that has been combined in the past. Business organisations are dependent upon their customers. If they do not develop customer loyalty and satisfaction, they could lose their customers and the organisation could not exist. The purpose of the business organisation is to fulfill the needs and wants of the customers. At the same time, build the right relationships with customers in every country of the company share of a common goal, perhaps the biggest challenge is to identify the right customers. In most cases, the right customers is the best for the company’s customers, although that is not a ‘‘right customer’’ suitable for use in all institutions, but there is three step process to attractive identity can support clients, and allows institutions to establish with good relationship. This three-step process can be known as recognition, target
Building the Right Relationships with the Right Customers (Topshop)
Name: Wee Pei Yee
NRIC: G1352462P
Batch: ABMD21475A
Lecturer Name: Mr. Roland Kiew
Word Count: 2909 words
TABLE OF CONTENTS
1. Introduction …………………………………………………………..Page 3
2. Main Report
a. First Part (STP strategy)……...……………………………………Page4-8
b. Second Part (Marketing Mix)……………………………………...Page8-9
3. Conclusion……………………………………………………………Page 10
4. Recommendation…………………………………………….………Page 10-11
5. References…………………………………………….…………..…Page 12-13
Introduction
In business, customers are the most important in business organization and will be known as the lifeblood. Building the strong rapport with the customer is very important in every company. Nowadays, the competition has become more aggressive, rapidly changing consumer behaviour, consumers with more choices than ever before. Unlike many community banks and credit unions are manage with the challenges of limited marketing budgets and the issues of the customer loyalty, this method is not as effective as in ideal, because it may be the fact that has been combined in the past. Business organisations are dependent upon their customers. If they do not develop customer loyalty and satisfaction, they could lose their customers and the organisation could not exist. The purpose of the business organisation is to fulfill the needs and wants of the customers. At the same time, build the right relationships with customers in every country of the company share of a common goal, perhaps the biggest challenge is to identify the right customers. In most cases, the right customers is the best for the company’s customers, although that is not a ‘‘right customer’’ suitable for use in all institutions, but there is three step process to attractive identity can support clients, and allows institutions to establish with good relationship. This three-step process can be known as recognition, target
References: 3. profile, V. (2013). Topshop Brand Extension "Topshop Technique": USP and ESP. [online] Fashionmarketing1.blogspot.sg. Available at: http://fashionmarketing1.blogspot.sg/2013/02/usp-and-esp_18.html. 5. Andrew Golden Design, (2012). Ugh, a post about Primark.... [online] Available at: http://andrewgolden.wordpress.com/2012/09/21/ugh-a-post-about-primark/. 6. profile, V. (2013). Topshop Brand Extension "Topshop Technique": Positioning The Brand. [online] Fashionmarketing1.blogspot.sg. Available at: http://fashionmarketing1.blogspot.sg/2013/02/positioning-brand.html. 7. Shopfitdirect.co.uk, (2011). Hanging Onto Your Unique Selling Points | Retail in Detail by shopfitDIRECT.co.uk. [online] Available at: http://www.shopfitdirect.co.uk/blog/2011/01/hanging-onto-your-unique-selling-points/. 8. ellaluker, (2013). FASHION MARKETING.... [online] Available at: http://ellaluker.wordpress.com/2013/12/26/fashion-marketing/. 9. Daniella Hodge p13193588, (2013). Fashion Marketing and promotion blog post. [online] Available at: http://p13193588.wordpress.com/2013/11/15/fashion-marketing-and-promotion-blog-post/. 10. kathrynpomfret, (2014). Marketing Mix - 4Ps. [online] Available at: http://kathrynpomfret.wordpress.com/2014/01/05/marketing-mix-4ps/. 11. Netmba.com, (2014). Marketing Mix. [online] Available at: http://www.netmba.com/marketing/mix/. 13. prezi.com, (2014). Target Market & Market Targeting. [online] Available at: http://prezi.com/irsmjjdyints/target-market-market-targeting/. 14. liamdarcy, (2011). Competitors. [online] Available at: http://liamdarcy.wordpress.com/2011/06/01/competitors/. 15. Angel, F. (2013). Fashion Angel: Using Fashion Industry Market Research For Business Development. [online] Fashion-angel-news.blogspot.sg. Available at: http://fashion-angel-news.blogspot.sg/2013/04/using-fashion-industry-market-research.html.