marketing management case study
Subject Name: Marketing Management
Subject Code: LB5202
Assessment Task 2: Marketing Case Study
Student: Na YIN
Student ID: 13131934
This essay discusses that using the social media, video sharing and view social networks have been become an important part of today’s branding activity, although it might cause some consequences if excessively consume them. The definition of social media is that the tool that people can use it to share them opinions, ideas, and experiences (Morrill, 2008). From the basic form, the main social media is blogs, Facebook, Twitter and YouTube fans, social network, etc.
With the fast developing of high technology makes people’s life more diversification. Especially, in the Web 2.0 era, the traditional marketing theory 4P has already quietly changed. (Emery, 2012) In such an era, customers could be connected together from all over the world by just a simple message. Much enterprise is trend to a new marketing revolution. At that time, as more and more individuals of young generation are willing to communicate with friends by social media, such as Facebook, Twitter, and YouTube fans, brands also come into view from these media. Under analysis, it could be seen that media might be aligned to target segments (McDonald & Wilson, 2011), after brands increasingly rush into media today. This essay also would analysis that three parts of the research positive opinions and one negative opinion for the brands with social media, and give the relevant explanation.
This article of the uninvited brand gives the negatives opinions of brands rush into social media. Under the research (Keller, 2007), digital age, web 2.0, and mobile Internet create the new marketing ecological which the traditional marketing tool could not compare with. There are some advantages for enterprises of brands take part in social media. Firstly, It can help enterprises to enhance brand loyalty and awareness, and this is the obverse value that social
Subject Code: LB5202
Assessment Task 2: Marketing Case Study
Student: Na YIN
Student ID: 13131934
This essay discusses that using the social media, video sharing and view social networks have been become an important part of today’s branding activity, although it might cause some consequences if excessively consume them. The definition of social media is that the tool that people can use it to share them opinions, ideas, and experiences (Morrill, 2008). From the basic form, the main social media is blogs, Facebook, Twitter and YouTube fans, social network, etc.
With the fast developing of high technology makes people’s life more diversification. Especially, in the Web 2.0 era, the traditional marketing theory 4P has already quietly changed. (Emery, 2012) In such an era, customers could be connected together from all over the world by just a simple message. Much enterprise is trend to a new marketing revolution. At that time, as more and more individuals of young generation are willing to communicate with friends by social media, such as Facebook, Twitter, and YouTube fans, brands also come into view from these media. Under analysis, it could be seen that media might be aligned to target segments (McDonald & Wilson, 2011), after brands increasingly rush into media today. This essay also would analysis that three parts of the research positive opinions and one negative opinion for the brands with social media, and give the relevant explanation.
This article of the uninvited brand gives the negatives opinions of brands rush into social media. Under the research (Keller, 2007), digital age, web 2.0, and mobile Internet create the new marketing ecological which the traditional marketing tool could not compare with. There are some advantages for enterprises of brands take part in social media. Firstly, It can help enterprises to enhance brand loyalty and awareness, and this is the obverse value that social