Preview

Marketing Management Assignment

Powerful Essays
Open Document
Open Document
3273 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Management Assignment
TUNKU ABDUL RAHMAN UNIVERSITY COLLEGE
FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS
ACADEMIC YEAR 2014/2015 SEMESTER 1

BACHELOR OF CORPORATE ADMINISTRATION (HONOURS) YEAR 2

BBDT2073 MARKETING MANAGEMENT

GROUP WRITTEN ASSIGNMENT
TITLE: _____DUTCH LADY MALAYSIA_____

LECTURER/ TUTOR: ____MR. LIM CHIN HOCK____
DATE OF SUBMISSION: _______17 JUN 2014_______
TUTORIAL CLASS: GROUP: _____GROUP 1,8,9_____

Company Background
The story of the Dutch Lady was started from 50’s that is after the World War II. In year 1954, a trading company called Friesland (Malaya) Pte Ltd was formed to market sweetened condensed milk imported from its parent company of Holland in Malaya and Singapore. There are several brands that was a certain Dutch Baby brand. After came to 60’s, Pacific Milk Industries (Malaya) Sdn Bhd was incorporated in Malaysia. When year 1968, it was converted into a public company and it is the first milk company that successfully listed in the Bursa Malaysia also known as the Local Stock Exchange. After 7 years that is in the year of 1975, the name of Pacific Milk Industries Berhad changed to Dutch Baby Milk Industries (Malaya) Berhad in order to avoid confusion the name of company in the trade and marketplace and their main product was Dutch Baby Sweetened Condensed Milk. In 1984, the brand name was changed again from Dutch Baby to Dutch Lady for product positioning reason.
The mission of the Dutch Lady Milk Industries Berhad is to help the Malaysian move forward in life with trusted daily nutrition. With the vision is to further strengthen their position as the leading dairy company, driving growth. Apart from this, there are about 22,000 employees with 100 productions lines and sales locations in 25 different countries. Since the Dutch Lady Milk Industries Berhad is a part of Royal FrieslandCampina, therefore it will obtain support from the parent Company. Which mean Dutch Lady Malaysia can have the benefit of global procurement services while the Research


References: 1. Borneo Post Online, 2011. Dutch Lady aim to up market share with new milk formula. Available from: <http://www.theborneopost.com/2011/03/12/dutch-lady-aims-to-up-market-share-with-new-milk-formulalatest/>. [12 Jun 2014]. 2. Daily Express, 2014. Minimum wages come into effect. Available from: <http://www.dailyexpress.com.my/news.cfm?NewsID=87777>. [2 July 2014]. 3 4. Dutch Lady, 2013. Success story: company standards and achievements. Available from: <http://www.dutchlady.com.my/en/home.asp?page=company&subpage=success>. [14 Jun 2014]. 5. Dutch Lady, 2013. The Dutch Lady story. Available from: <http://www.dutchlady.com.my/en/home.asp?page=company&subpage=dl_story>. [12 Jun 2014]. 6. Liew, H. 2014. Live Blog: Malaysia Budget- As it Happened, SaveMoney. Available from: <http://savemoney.my/live-blog-malaysia-budget-2014-follow-us-from-4pm-myt>. [11 Jun 2014]. 7. New Straight Time, 2013. Dutch Lady closes in on RM1b mark. Available from: <http://www.dutchlady.com.my/sharedfiles/press/2012/14062012_NEWSTRAITIMES.pdf>. [12 Jun 2014]. 8. The revenue reserve, 2013. Dutch Lady set to increase prices by 5%. Available from: <http://themalaysianreserve.com/main/news/corporate-malaysia/3830-dutch-lady-set-to-increase-prices-by-5>. [2 July 2014]. 9. The Star Online. Dutch Lady net profit down 20% to RM23mil, 2014. Available from: <http://www.thestar.com.my/Business/Business-News/2014/05/27/Dutch-Lady-profit-down/>. [13 Jun 2014]. 10. The Star Online. Dutch Lady to maintain 2014 capex at RM18mil, 2014. Available from: <http://www.thestar.com.my/Business/Business-News/2014/05/28/Dutch-Lady-to-maintains-capex-at-rm18.aspx/>. [13 Jun 2014]. 12. The Star Online. Malaysia 's inflation up 3.5% in March - Business News | The Star Online, 2014. Available from: <http://www.thestar.com.my/Business/Business-News/2014/04/16/Malaysia-inflation-up-in-March/>. [11 Jun 2014].
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Acct David Jones
    • 1489 Words
    • 6 Pages

    Acct David Jones

    (c) The opening contributed capital was $ 525,105,000 at 31st July 2011 and $547,028,000 at the end of the reporting period. The change in contributed capital is due to issue of ordinary share through dividend reinvestment. Some of the items resulting a change in reserves are net of tax and share-based payments. The retained earnings balanced $ 185,728,000 at 31st July 2011 and had profit of $101,103,000. DJS has paid dividends of $132,517,000 that have reduced reained earnings balance.…

    • 1489 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    M&S AND RIVER ISLAND
    • 2821 Words
    • 12 Pages

    M&S AND RIVER ISLAND

    Corporate.marksandspencer.com. (2013) 'Reports & publications 2013 ' [online] Available at: http://corporate.marksandspencer.com/investors/reports_publications/2012_2 [Accessed: 2 Apr 2014].…

    • 2821 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Advanced Medical Technology Corporation 1
    • 2940 Words
    • 12 Pages

    Advanced Medical Technology Corporation 1

    The President of AMT believes that sales will continue to grow at the same rate at 30% annually for the next 5 years. However, cost of goods sold and SG& A is growing at 45% and 40% respectively. In addition, accounts receivable has also continued growing at 96.75% over the last 2 years, and thus, the cash cycle time has also increased. The 2-year growth rate for R&D is high at 89.22%, which has led to a shortage in cash.…

    • 2940 Words
    • 12 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing Assignment Task 1
    • 1119 Words
    • 4 Pages

    Marketing Assignment Task 1

    Promotion refers to the act of communicating the benefits and value of your product to consumers. It then involves persuading general consumers to…

    • 1119 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    Should Minimum Wage Be Avoided
    • 672 Words
    • 3 Pages

    Should Minimum Wage Be Avoided

    Dorothee Mitrani, one of the employer in the news, said, “We can raise our prices. But you can’t charge $25 for a sandwich.” Dorothee thought that if they have to increase the minimum wage for employees, it means the operating cost are increased also. And if operating cost are increased, the benefit will be decreased automatically. For solving this problem, the only way they can do is to charge more money per product to customer. However, the problem is that increasing price will decrease the quantity of demand. In other words,…

    • 672 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Business 620 Managerial Marketing Assignment 1
    • 499 Words
    • 2 Pages

    Business 620 Managerial Marketing Assignment 1

    When a business or an organization take a turn for the worse, some believe that there is no turning back. I believe in possibilities; even when the door and or window are completely shut. “Where there is a will, there is a way.” In order to bring life back into the business, passion and love must be present by the CEO. The CEO has to be passionate about the business as well as love it. These two elements have to be unconditional; therefore when business is at its lowest, passion and love can elevate it back to a prosperous level. Although passion and love are abstract, they can be seen by actions. Every reaction is sparked by an action. The actions carried out by the CEO of the company should trigger an interest in those working under him/her. They will be concerned about the company and how can they recover from the low state they are in. They will try new methods, test the markets, and get feedback from its consumers. A consumer loves to feel appreciated and like to know that their best interest is at heart. I believe that this is a way to win back the hearts of the consumers. Often times, businesses get comfortable and forget the way they conducted service when they initially started out. As a result, their business spirals downhill and they find themselves back to the drawing board desperately strategizing on how to regain the consumers they have lost. The keys to changing customer requirements are to be passionate, to have love, and to make customers feel appreciated. Engaging all of these elements will redirect a downhill business to being a business going uphill.…

    • 499 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Soybean Milk Enter the Uk Market
    • 4281 Words
    • 18 Pages

    Soybean Milk Enter the Uk Market

    Chinese people like to drink soybean milk, as the British people like to drink milk. Soybean milk with nice taste and good for health, so it suits for every age people. But at the beginning to selling this product in UK market the target audience focuses on young group people (15-30-year old); others will become the potential customers. Because the young group people are easier to accept the new product, but elder people not. It is relate to the country culture and their daily habit. In UK people usually drink milk or juice with their meal, but in China people more often to drink soybean milk, especial during their breakfast time. Because soybean milk is really a kind of good thing. When soybean milk goes on the UK market, the brand and package have to…

    • 4281 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Good Essays

    History of Nestle Foods and the Milo Brand in Nigeria
    • 788 Words
    • 4 Pages

    History of Nestle Foods and the Milo Brand in Nigeria

    Nestle Foods was started by Henri Nestle in the mid eighteenth century, in his bid to find an alternative to breast milk for babies whose mothers could not nurse in order to reduce infant mortality. Consequently Nestle’s first customer was a premature infant who could tolerate neither his mother’s milk nor any of the conventional substitutes and had being given up for lost by doctors. The value of the product was recognized after it saved the child’s life.…

    • 788 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Dutch Lady Milk Industries
    • 3073 Words
    • 13 Pages

    Dutch Lady Milk Industries

    Dutch Lady Milk Industries Bhd has always had an innovative approach towards its product portfolio. The company comes up with a new type or new form of product every four or five years. Whenever an opportunity is seen in the market, the management creates a product diversification program under the supervision of the CEO. Before year 2003, the following diversification programs had been implemented by Dutch Lady.…

    • 3073 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    History of Dutch Lady
    • 520 Words
    • 3 Pages

    History of Dutch Lady

    The brand name also changed from Dutch Baby to Dutch Lady for product positioning reasons, and Dutch Lady pasteurized milk was launched, yoghurt and growing up milk also were introduced during 80’s. The company became more stable and new warehouse was built to accommodate the company’s business. Human capital also started to expand in line with organizational needs. Company becomes stronger when it obtained few certification along its journey.…

    • 520 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Proposal of Swot Analysis of Nestle Dairy Farm - Milk (Hong Kong)
    • 361 Words
    • 2 Pages

    Proposal of Swot Analysis of Nestle Dairy Farm - Milk (Hong Kong)

    We are analyzing the marketing practices of Nestle Dairy Farm. Our analysis of Nestle Dairy Farm will include the SWOT analysis of the company. Nestle Dairy Farm has been serving worldwide with its excellence in product safety, quality and value. It provides many products which include dairy products, beverages, yogurt, baby food, coffee, etc.…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Cooperative Management Compilation
    • 7730 Words
    • 31 Pages

    Cooperative Management Compilation

    Cited: * Total Assets reached the P280M mark or an increase of 10%, with the total Member’s Capital Share reaching P111.30M, from P78.7M the previous year, an increase of 29%.…

    • 7730 Words
    • 31 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Flavor and Dutch Lady
    • 829 Words
    • 4 Pages

    Flavor and Dutch Lady

    First, Dutch Lady should add more flavors to their product. Based on research that we have done, we can see that there are several types of flavor that Dutch Lady have to add. As a result more of the respondent would prefer to mix fruit flavors than banana, guava, mango and others flavors. In fact when Dutch Lady follow what the customers wants there are more people buy the product. Therefore, Dutch Lady should add more flavor to their product to satisfy customer wants. Dutch Lady also have to enlarge their product to become more wide. When Dutch Lady product become more wide, it can make the customers easier to find the product.…

    • 829 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    THtruemilk
    • 4615 Words
    • 13 Pages

    THtruemilk

    Firstly, in the part of current marketing situation , market situation, product review, competitive review, distribution situation would be clarified.Secondly, SWOT analysis indicates strengths, weaknesses, threats and opportunities to help company see through where they are standing in the dairy market and make decision to deal with: capitalizing on strengths, overcoming weaknesses, maximizing opportunities, and eliminating any threats or turning them into opportunities. In the next part, objectives and issues would be mentioned.. After that, marketing strategy including positionging, product, pricing and promotion strategy plus distribution strategy will be discussed. And based on the company’s strategies, the action program is established…

    • 4615 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Better Essays

    Bmr Introduction
    • 1846 Words
    • 8 Pages

    Bmr Introduction

    The favourable progress of prices in the market for dairy products was reflected in a positive development of the milk price paid to farmers. Figure 1 (above) shows us the increasing prices for the various dairy products sold in The Netherlands. In 2011, the average price for milk was 14% higher than what was paid the previous year as shown above. *1…

    • 1846 Words
    • 8 Pages
    Better Essays
    Read More

Related Topics