Marketing Management Assignment

Topics: Electronic commerce, Marketing, Management Pages: 3 (712 words) Published: December 18, 2010
Choose B2B
Introduction:
Electronic commerce or e-business can be defined as the process of buying, selling, serving consumers, collaboration between business partners, transferring information and conducting electronic transaction within organisation via computer network. E-business transactions can be carried out between various parties. The common types of e-commerce tractions are as follows: * Collaborate commerce

* Business-to-consumers (B2C)
* Consumers to business (C2B)
* Consumer-to-consumer (C2C)
* Intra business commerce
* Government to citizens (G2C)

Government

Business

Person or consumer

Supplier

Business
Partner

Questions
You are required to choose a (B2B, B2C, C2B or C2C) business and based on the history of the business in the last ten years answer the following four questions
Q.No.1 Applying at least five analytical tools in strategic management formulate a suitable E-business strategy for the company. Your proposed strategy should be based on your analysis, and supported by evaluation of your proposed approach, indicating its suitability for the organisation, and also its relation to the company’s business strategy

Ans: I want to choose a Business to Customer Business topic for my assignment
Business to customer (B2C) business:
1. Introduction:
It is also known as e-tailing. In this type of e- business, the sellers are organisations and the Byers are individuals. It deals about various activities of business about products and services to consumers. It applies that selling of products or services to consumers by any organisation or business over their own use internet.E.g Dell, Amazon etc.

Q.NO.3 In relation to the company, evaluate the Critical Success Factors (CSFs) for E-business success in current economic downturn.
ANS: To occupy high rank position in online shopping market it is very important for retailers to...
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