Marketing Management Assignment 2 Simplysiti
1. Introduction to the Company providing an overview or outline of the report with Organizational-level mission and objectives ( a page or two)
Company: SimplySiti - Overview
SimplySiti Sdn. Bhd., known as SimplySiti is a cosmetic line founded by a Malaysian artiste, Siti Nurhaliza in March 2010 with the headquarter in Kuala Lumpur, Malaysia.
Arrival of SimplySiti The Skin and Make-Up
A global research medical aesthetics company, and SimplySiti, a prestige beauty brand created under the Malaysia’s number one celebrity and beauty icon Dato’ Siti Nurhaliza, today is proud to announce the arrival and nationwide availability of SimplySiti Skin Care and Make-up products. The new skin care line is scientifically-designed and clinically-proven to complement select in-office cosmetic procedures while the make-up range explores the true sense of make-up and colour at its purest and most beautiful creation.
The Significance
Living in the era of high technology and in these days of informed and educated consumers, it has become necessary for beauty products companies like SimplySiti and others to be upfront about the ingredients in their products in order to fullfill the market demands and keep loyal customers at bay. At all times, research and studies now could not avoid to link additives in conventional makeup to scarring, malfunction of beauty products and worse, proven that birth defects and diseases like cancer are related to the use of beauty and cosmetics products.
The increased demand for healthier beauty products and the seriousness in fighting for a better and friendly environment, leads to the creation of such products as environment friendly, non animal testing, mineral makeup and those with mostly natural and organic ingredients. And it is proven that more and more cosmetics users are very carefull and studying the effects of makeup ingredients before making their purchases.
The Benefits
The SimplySiti products are tested through human testimonials and by
Company: SimplySiti - Overview
SimplySiti Sdn. Bhd., known as SimplySiti is a cosmetic line founded by a Malaysian artiste, Siti Nurhaliza in March 2010 with the headquarter in Kuala Lumpur, Malaysia.
Arrival of SimplySiti The Skin and Make-Up
A global research medical aesthetics company, and SimplySiti, a prestige beauty brand created under the Malaysia’s number one celebrity and beauty icon Dato’ Siti Nurhaliza, today is proud to announce the arrival and nationwide availability of SimplySiti Skin Care and Make-up products. The new skin care line is scientifically-designed and clinically-proven to complement select in-office cosmetic procedures while the make-up range explores the true sense of make-up and colour at its purest and most beautiful creation.
The Significance
Living in the era of high technology and in these days of informed and educated consumers, it has become necessary for beauty products companies like SimplySiti and others to be upfront about the ingredients in their products in order to fullfill the market demands and keep loyal customers at bay. At all times, research and studies now could not avoid to link additives in conventional makeup to scarring, malfunction of beauty products and worse, proven that birth defects and diseases like cancer are related to the use of beauty and cosmetics products.
The increased demand for healthier beauty products and the seriousness in fighting for a better and friendly environment, leads to the creation of such products as environment friendly, non animal testing, mineral makeup and those with mostly natural and organic ingredients. And it is proven that more and more cosmetics users are very carefull and studying the effects of makeup ingredients before making their purchases.
The Benefits
The SimplySiti products are tested through human testimonials and by
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