Marketing Management-Amb 102

Topics: Marketing, Brand, Brand management Pages: 29 (7738 words) Published: December 11, 2013
Amity Centre for eLearning

ASSIGNMENT
PROGRAM:

SEMESTER-I

| |Subject Name | : Marketing Management | |Permanent Enrollment Number (PEN) : | | | |Roll Number (SEN) |: | | | |Student Name | : | | | |INSTRUCTIONS | | | | |a) Students are required to submit all three assignment sets. | | | | | | | | | | |ASSIGNMENT |DETAILS |MARKS | | | |Assignment A |Five Subjective Questions |10 | | | |Assignment B |Three Subjective Questions + Case Study |10 | | | |Assignment C |40 Objective Questions |10 | |

|b) |Total weightage given to these assignments is 30%. OR 30 Marks | |c) |All assignments are to be completed as typed in word/pdf. | |d) |All questions are required to be attempted. | | | |e) |All the three assignments are to be completed by due dates (specified | | | |from time to time) and need to be submitted for evaluation by Amity | | | |University. | | | | | | |( √ ) Tick mark in front of the assignments submitted | | | | | | | | | | |Assignment ‘A’ | |Assignment ‘B’ | |Assignment ‘C’ | |

Q.1 A Chennai based soft –drink company has proposed to launch a new variant of Soft- drink in three flavors lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottles. As advertisiting consultant develop an advertising campaigning Strategy. What will be your message, who will be your target market and what will be the ideal media mix?

ANSWER

It is very crucial to establish what advertising entails in order to come up with the best advertising campaign Strategy, pick the right target, message and the ideal media mix.

Advertising is a mass communication of information intended to pursue buyers to buy products with a view to Maximize a company’s profits and of some the elements of advertising include, • A mass communication reaching a large group of consumers • It makes mass production possible

It is a...
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