Marketing Management
EXECUTIVE MASTER
POST MODULE
MODULE : MARKETING MANAGEMENT
LECTURER NAME : MR ROSSLINE
1 of 50
TABLE OF CONTENTS
1a.
EXAMINE AND REVIEW CRITICALLY THE FOUR AREAS OF MARKETING
COMMUNICATION? PROVIDE
EXAMPLE WHERE NESSARY
1b
EXPLAIN IN DETAIL THE BASIC PRICING STRATEGIES? GIVE EXAMPLE
TO SUPPORT YOUR ANSWER
2.
IDENTIFY AND DESCRIBE THE MOST OFFEN USED SOURCES OF
DIFFERENTATION. GIVE EXAMPLES TO SUPPORT YOUR ANSWERS.
3.
URSULA IS
A MARKETING MANAGER FOR A BATHROOM TILE
COMPANY. SHE IS TRYING TO FIGURE OUT HER IF HER FIRM NEEDS TO
UTILIZE A PUSH OR A PULL STRATEGY. WHERE ARE THE DIFFERENCES
BETWEEN A PUSH AND PULL STRATEGY?
4.
JESSICA HAS JUST BEEN AS A MANAGER FOR A NEW RETAIL STORE. SHE
IS WORKING ON CREATING AN EFFECTIVE RETAIL STRATEGY, BUT HAS
FORGOTTEN SOME OF THE STEPS. WALK JESSICA THROUGH THE STEPS
OF CREATING AN EFFECTIVE RETAIL STRATEGY.
5.
DISCUSS THE SEVEN KEY SUCCESS FACTORS IN PERSONNAL SELLING.
PROVIDE EXAMPLES WHERE NECESSARY.
2 of 50
1.a EXAMINE AND REVIEW CRITICALLY THE FOUR AREAS OF MARKETING
COMMUNICATION? PROVIDE
EXAMPLE WHERE NESSARY
Marketing communications is a subset of the overall subject area known as marketing.
Marketing has a marketing mix that is made of price, place, promotion, product (know as the four P's), that includes people, processes and physical evidence, when marketing services.,
Marketing communications are the means by which firms attempt to inform, persuade, incite, and remind consumers – directly or indirectly - about the brands they sell. Perhaps no area of marketing has seen more dramatic changes over the years than marketing communications.
As a result, the challenges presently faced by marketers in designing, implementing, and evaluating marketing communication programs are markedly different from those faced by marketers 20 or 30 years ago.
One of the most important of these changes is the increase in the number and diversity of
POST MODULE
MODULE : MARKETING MANAGEMENT
LECTURER NAME : MR ROSSLINE
1 of 50
TABLE OF CONTENTS
1a.
EXAMINE AND REVIEW CRITICALLY THE FOUR AREAS OF MARKETING
COMMUNICATION? PROVIDE
EXAMPLE WHERE NESSARY
1b
EXPLAIN IN DETAIL THE BASIC PRICING STRATEGIES? GIVE EXAMPLE
TO SUPPORT YOUR ANSWER
2.
IDENTIFY AND DESCRIBE THE MOST OFFEN USED SOURCES OF
DIFFERENTATION. GIVE EXAMPLES TO SUPPORT YOUR ANSWERS.
3.
URSULA IS
A MARKETING MANAGER FOR A BATHROOM TILE
COMPANY. SHE IS TRYING TO FIGURE OUT HER IF HER FIRM NEEDS TO
UTILIZE A PUSH OR A PULL STRATEGY. WHERE ARE THE DIFFERENCES
BETWEEN A PUSH AND PULL STRATEGY?
4.
JESSICA HAS JUST BEEN AS A MANAGER FOR A NEW RETAIL STORE. SHE
IS WORKING ON CREATING AN EFFECTIVE RETAIL STRATEGY, BUT HAS
FORGOTTEN SOME OF THE STEPS. WALK JESSICA THROUGH THE STEPS
OF CREATING AN EFFECTIVE RETAIL STRATEGY.
5.
DISCUSS THE SEVEN KEY SUCCESS FACTORS IN PERSONNAL SELLING.
PROVIDE EXAMPLES WHERE NECESSARY.
2 of 50
1.a EXAMINE AND REVIEW CRITICALLY THE FOUR AREAS OF MARKETING
COMMUNICATION? PROVIDE
EXAMPLE WHERE NESSARY
Marketing communications is a subset of the overall subject area known as marketing.
Marketing has a marketing mix that is made of price, place, promotion, product (know as the four P's), that includes people, processes and physical evidence, when marketing services.,
Marketing communications are the means by which firms attempt to inform, persuade, incite, and remind consumers – directly or indirectly - about the brands they sell. Perhaps no area of marketing has seen more dramatic changes over the years than marketing communications.
As a result, the challenges presently faced by marketers in designing, implementing, and evaluating marketing communication programs are markedly different from those faced by marketers 20 or 30 years ago.
One of the most important of these changes is the increase in the number and diversity of