Marketing of Logistics Services Term Paper on “A Study on Customer Perception about Professional Courier Services”
Under the guidance of :
Dr. Ch Venkataiah
SUBMITTED BY: P. Bhargav Nishanth 1226112139
Title of the study:
This project is based on the topic ”A study on customer perception about the professional courier services ". Introduction:
The Courier services in India have been growing considerably in recent years. This has resulted in the entry of many multinational courier company and consequently cut throat competition. In the changing scenario of modernization and sophistication it is very important and essential to invent and implement better marketing plans in order to improve quality of the services. Thus marketing success largely depends on the ability to anticipate buyer’s needs. Presently a great deal of awareness has been created in studying customer preference. Professional courier is one of the leading courier services in India. The study is undertaken to analyze customer perception about the Professional courier services. The study concentrates customer preference of Professional couriers as many of its competitors are offering similar services and features to satisfy customer needs and wants. Need of the study
Customer is the king in the market. How to satisfy them is a big problem for every company. In order to know how customers could be satisfied, the need for the study arises: *
How well the customer accept a service and with reasons for the same. *
What services are offered for the similar courier company so that the company too can offer in order to attract new customers and retain the existing ones? * How it should be popularized.
* How to improve better service and satisfy customers.
* To analyze the competitors’ share in the market and the positioning they have made. * To know how the Brand Image influences customers.
Objective of the study:
To analyze the customer’s perception about PROFESSIONAL COURIER. Secondary Objectives:
To ascertain if customers are satisfied with the courier services as well as pricing policy of the company. *
To find out whether the customers will recommend the Professional Couriers to others or not. *
To find out whether the customers will book their mails in future or not. * To know how the professional courier offer its services to differentiate from its competitor *
To find out the problems in their services and suggest remedies to improve the same.
Limitations of the study
1. The research is conducted on a sample of the unknown population in Visakhapatanam. The results obtained may not be an accurate representation. 2. Simple statistics are used for the tabulation of data. 3. The study cannot be used for future applications as the population of Visakahapatanam is ever changing. 4. Human beings act artificially when they are targeted for marketing research. This could affect the accuracy of the project. 5. To obtain information about the role-played by various media in spreading awareness about the service.
Research methodology is the way to solve the research problems systematically.
It explains the various steps generally adopted by a researcher in studying research problems along with the logic behind them. Research Approach
Researcher has followed survey method as the research approach in this study. Survey research is the best suited method for...
References: 1) Thomas C.Kinnear and Tylor R.James (1996) “Marketing Research and Applied Approach” Fifth Edition.
2) Philip Kotler (1994) “Marketing Management, Analysis, Planning, implementation and control” Eighth Edition.
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