Marketing Literature Review

Topics: Marketing, Management, Marketing research Pages: 37 (11894 words) Published: March 11, 2011
Marketing Literature Review
This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by UMI. For additional information about access to the database or about obtaining photocopies of the articles abstracted here, please call (800) 626-2823 or write to UMI, 300 N. Zeeb Rd., Ann Arbor, MI 48106. SUBJECT HEADINGS 1. THE 1.1 1.2 1.3 MARKETING ENVIRONMENT Consumer Behavior Legal, Political, and Economic Issues Ethics and Social Responsibility

MYRON LEONARD, Editor Western Carolina University

1. THE MARKETING ENVIRONMENT 1.1 Consumer Behavior See also 28, 60, 61, 62, 86, 89, 99, 103, 111, 112, 116, 120, 123, 125, 126, 151, 158, 163, 164, 171, 177, 178, 182, 183, 200, 201, 202, 205, 206, 225 Meet the Inner-City Shopper. Marcia Mogelonsky, American Demographics, 20 (December 1998), pp. 38–41. [Survey, Underserved market segments, Minorities, Demographic characteristics, Expenditures, Retailers, Market strategy, Apparel stores, Brand names, Salespeople, Statistical data.] 1 Ys in Love. Helene Stapinski, American Demographics, 21 (February 1999), pp. 62–68. [Trends, Generation Y, Traditions, Life choices, Conservative, Early marriages, Computers, Communication, Shopping behavior, Market strategy, Examples.] 2 The Role of Emotions in Marketing. Richard P. Bagozzi, Mahesh Gopinath, and Prashanth U. Nyer, Journal of the Academy of Marketing Science, 27 (Spring 1999), pp. 184–206. [Literature review; Theory and function; Measurement; Markers, mediators, and moderators of consumer responses; Influences on cognitive processes; Volitions, goal-directed behavior, and decisions to help; Social bases; Future research.] 3 Using Variety-Seeking-Based Segmentation to Study Promotional Response. Minakshi Trivedi, Journal of the Academy of Marketing Science, 27 (Winter 1999), pp. 37–49. [Literature review, Model estimation, Experiment, Impacts, Extensity, Intensity, Routinized response, Brand loyal, Switchers, Pure variety seeking, Statistical analysis, Implications.] 4 The Impact of Affect on Memory of Advertising. Tim Ambler and Tom Burne, Journal of Advertising Research, 39 (March/April 1999), pp. 25–34. [Literature review, Model testing, Hypotheses, Experiment, Brain locations, Recognition and recall, Propranolol, Placebos, Assessment, Managerial implications.] 5 A Multivariate Analysis of Web Usage. Pradeep K. Korgaonkar and Lori D. Wolin, Journal of Advertising Research, 39 (March/April 1999), pp. 53–68. [Literature review; Consumer survey; Motivations, concerns, and demographic factors; Usage contexts (hours per day spent on Web, time spent for business versus personal purposes, purchase orders placed); Future implications.] 6 Online-Service Adoption Likelihood. Carolyn A. Lin, Journal of Advertising Research, 39 (March/April 1999), pp. 79–89. [Literature review; Hypotheses; Consumer survey; User motives between television exposure and potential online-service access are weakly correlated, as television-use motives are largely insignificant pre-

2. MARKETING FUNCTIONS 2.1 Management, Planning, and Strategy 2.2 Retailing 2.3 Channels of Distribution 2.4 Physical Distribution 2.5 Pricing 2.6 Product 2.7 Sales Promotion 2.8 Advertising 2.9 Personal Selling 2.10 Sales Management 3. SPECIAL MARKETING APPLICATIONS 3.1 Industrial 3.2 Nonprofit, Political, and Social Causes 3.3 International and Comparative 3.4 Services 4. MARKETING RESEARCH 4.1 Theory and Philosophy of Science 4.2...
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