Marketing Intelligence About Children's Toy in Vietnam

Table content

I. Introduction:...................................................................................................................2
II. Detail:.............................................................................................................................2
Task 1: assess current and potential market size and demand
1a) Identify market size growth and trends within a given market......................................2
1b) plan and carry out a competitor analysis for a given organization................................4
1c) Evaluate an organization’s opportunities and threats for a given product or service....7
Task 2: Discuss the importance of customer satisfaction and feedback
2a) Identify and evaluate techniques of assessing customer response.................................9
2b) Design and complete a customer satisfaction survey....................................................6
III. Conclusion:..................................................................................................................8
IV. Reference list:...............................................................................................................9
Word account:

I. Introduction: Children’s toys have been sold quite well in recent years in Vietnam. However, this fat land of hundreds of million dollar worth has been underexploited by the domestic producers. The fact is that 90% of toy on sales are originated from China and made in various types of materials such as plastic, metal, wood, cotton, and so on. Shops in some toy-selling streets show 500-1,000 items, including superman, moon sailors, dolls and battery-cars. Besides a few toy with educational features, a vast availability is for violent and anti-education toy products. According to Vietnamese standard, there are 26 indicators applied for children’s toys. However, none of the product currently available in the