Marketing intelligence

Satisfactory Essays
Marketing Intelligence
Task 1:

Task 2:
The Honda Accord is a series of automobiles manufactured by Honda since 1976. The Accord has achieved considerable success in the whole world where it was the best-selling Japanese car for fifteen years. In this survey we want to take the consumers opinion about the new Honda Accord 2014 which will help us to improve the car in the future.
Consumer information:
What is your name? (Optional)
ــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــ

18-25
25-35
35-45 above 45
How old are you?

Are you male or female?
Male
female

Secondary school diploma degree bachelor degree master degree
N/A
What is your qualification?

Very satisfied satisfied neutral unsatisfied very unsatisfied
N/A
Overall, how satisfied were you with the product / service?

Definitely probably not sure probably not definitely not
Would you recommend our product / service to colleagues or contact within your family?

Definitely probably not sure probably not definitely not
Would you used our product / service in the future?

Less than a month
1-6 months
7-11 months
1-3 years over 3 years never used
How long have you used our product / service?

Everyday once a week more than once a week
2 to 3 times a month once a month less than once a month
How often do you used our product / service?

What aspect of the product / service were you most satisfied by?
Quality
Price purchase experience installation or first use experience usage experience customer service repeat purchase experience
Thinking of similar product / service offered by other companies, how would you compare the attributes of the product / service offered by our company?

Much

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