Marketing Information System
The Role of Information Management in the field of Marketing Decision Making
Introduction:
The field of marketing is concerned with development of effective strategies for managing such activities as product development, promotion, pricing, and distribution in a way that organizational objectives are achieved. Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
In today’s world, we all know that without information management in the field of decision-making, the industry or firms will be poor of succeeding their goals. So, regarding with this, my research paper is pertaining with the contribution of having the Information Management in the area of Marketing Decision Making.
In this case, the role of Information management in the field of Marketing Decision-Making is definitely shows and gives the information how marketing is closer in the area of Technology. I believed that Marketing information is the lifeblood of marketing process; marketing decision won't be taken in the absence of marketing information. Marketing decisions are affected by many internal and external environmental variables, so the marketing decision maker needs a great deal of information related to these variables, to predict their directions and their expected effects on the internal activities of the organization and the market, in order to make the rational marketing decisions in an uncertainty environment facing the marketing administration. The marketing success in the organization depends basically on the availability and the accuracy of marketing information from its multiple sources.
All marketing organizations trying to find out and determine the nature of the markets and their trend needs and changes that occur in these markets, as well as trying to know the competitors, prices, options and other marketing information which is the key to
Introduction:
The field of marketing is concerned with development of effective strategies for managing such activities as product development, promotion, pricing, and distribution in a way that organizational objectives are achieved. Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
In today’s world, we all know that without information management in the field of decision-making, the industry or firms will be poor of succeeding their goals. So, regarding with this, my research paper is pertaining with the contribution of having the Information Management in the area of Marketing Decision Making.
In this case, the role of Information management in the field of Marketing Decision-Making is definitely shows and gives the information how marketing is closer in the area of Technology. I believed that Marketing information is the lifeblood of marketing process; marketing decision won't be taken in the absence of marketing information. Marketing decisions are affected by many internal and external environmental variables, so the marketing decision maker needs a great deal of information related to these variables, to predict their directions and their expected effects on the internal activities of the organization and the market, in order to make the rational marketing decisions in an uncertainty environment facing the marketing administration. The marketing success in the organization depends basically on the availability and the accuracy of marketing information from its multiple sources.
All marketing organizations trying to find out and determine the nature of the markets and their trend needs and changes that occur in these markets, as well as trying to know the competitors, prices, options and other marketing information which is the key to