Marketing Information System

Satisfactory Essays
Topics: Marketing
INTRODUCTION:
Marketing was the first functional area to exhibit an interest in MIS. Shortly after the MIS concept originated, marketers tailored it to their area and called it the MKIS (MARKETING INFORMATION SYSTEM). Early graphic models of MKISs provide a basis for organizing all functional information systems.
The MKIS consists of three input subsystems: AIS, marketing research, and marketing intelligence. The output subsystems address the information needs of the four ingredients of the marketing mix (product, place promotion, and price), plus an integration of the four.

SUMMARY:
FUNCTIONAL ORGANIZATIONAL STRUCTURE
The term organizational structure refers to how the people in an organization are grouped and to whom they report. One traditional way of organizing people is by function. Some common functions within an organization include production, marketing, human resources and accounting.

FUNCTIONAL INFORMATION SYSTEMS
FIS also known as functional information system may be described as a computer program system which processes the daily information’s such as TPS (Transaction Processing Systems).

MARKETING PRINCIPLES
One definition states that marketing “consists of individual and organizational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services and ideas.”

THE MARKETING MIX
The objective is to develop strategies that apply these resources to marketing the firm’s goods, services, and ideas. The marketing strategies consist of a mixture of ingredients called the Marketing Mix: product, promotion, place, and price. They are known as the four Ps.
Product – is what the customer buys to satisfy a perceived want or need. A product can be a physical good, some type of service, or an idea.
Promotion – is concerned with all the means of encouraging the sale of the product, including advertising and personal selling.
Place –

You May Also Find These Documents Helpful

  • Good Essays

    meaning of MIS. Meaning of MIS Marketing Information System, abbreviated as MIS, means to collect, analyze and supply marketing information to the marketing managers. The marketing managers use this information to take marketing decisions. MIS is a permanent and continuous process. Marketing information includes all facts, estimates, opinions, guidelines, policies and other data. This information is necessary for taking marketing decisions. This information is collected from both internal and…

    • 2027 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Title: “Marketing Information Systems as a Driver of an Organization’s Competitive Advantage” Journal Title: Journal of Internet Banking and Commerce Date/Issue: 2010, Vol. 15, No.3 Authors: Bernard F. Kubiak, Michał F. Kowalik Summary: In today's world, companies must keep up with the speed of changing market environment and conditions, adapt their decision making processes quickly. The most important factor to help is information that is provided by information technology systems. Based…

    • 1047 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Marketing information system From Wikipedia, the free encyclopedia Jump to: navigation, search This article may need to be wikified to meet Wikipedia 's quality standards. Please help by adding relevant internal links, or by improving the article 's layout. (August 2009) A Marketing Information System can be defined as 'a system in which marketing information is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis…

    • 967 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Information System

    • 2672 Words
    • 11 Pages

    Information is the lifeblood for decision makers. One of the ways, firm collect information is through a marketing information system. MIS is a process that first determines what information Marketing Managers need then it gather, sort, analyses, store and distribute relevant and timely marketing information system uses. The MIS system includes four important components. 1. Internal databases 2. Marketing intelligence 3. Marketing research 4. Marketing decision support…

    • 2672 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Information System

    • 5573 Words
    • 23 Pages

    The Role of Information Management in the field of Marketing Decision Making Introduction: The field of marketing is concerned with development of effective strategies for managing such activities as product development, promotion, pricing, and distribution in a way that organizational objectives are achieved. Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.…

    • 5573 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    A Marketing Information System can be defined as 'a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis' (Jobber, 2007) The term is sometimes defined in a limited way to refer to a computer based system intended for use by particular marketing personnel at any functional level for the purpose of solving Marketing Problems. Alternatively it can be defined in a far broader sense as 'People…

    • 670 Words
    • 3 Pages
    Good Essays
  • Better Essays

    A marketing information system (MIS) is a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing. A marketing information system can be used operationally, managerially, and strategically for several aspects of marketing. We all know that no marketing activity can be carried out in…

    • 2140 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Marketing Information System Management devoted most of its attention to managing money, materials, machines, and men. Less attention to the fifth critical resource of the firm: information. How can management learn about: Changing customer wants New competitor initiatives New modes of distribution, and so on? The answer is clear: Management must develop and maintain a marketing information system and have the skills of carrying out sound marketing research. Marketing Information…

    • 544 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    different marketing information systems, one can only marvel at the thoroughness of companies and the information it collects. Marketing information systems are people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers (Armstrong & Kotler, 2007). This can optimize your sales, and if done right, can help monitor changes, patterns, and wants of consumers. Information is king, in the land of marketing. Information…

    • 425 Words
    • 2 Pages
    Good Essays
  • Good Essays

    A Marketing Information System (MIS) consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers. MIS begins and ends with information users (marketing managers), internal and external partners, and others who need marketing information. Firstly, it interacts with the marketing managers or rather information users to assess information needs. During the second step it develops needed information…

    • 777 Words
    • 4 Pages
    Good Essays