Marketing Industry in Egypt

Topics: Marketing, Internet marketing, Search engine marketing Pages: 13 (4128 words) Published: February 4, 2013
Marketing Industry in Egypt

This report aims at giving a brief picture about the “Marketing” Industry in Egypt, the different practices used by the companies, and the changes that are happening in the industry throughout time; with a special focus on the IT marketing. First an overview of “marketing” in general will be given to introduce the basic concepts, various types of marketing tools and channels that are commonly used, and the different agencies working in the marketing fields starting form specific agencies such as marketing research agencies to a more comprehensive agencies which can conduct a marketing plan and its implementation from A to Z. The report will then focus on the trends in Egypt, who things are done, and the factors affecting the marketing industry whether from the side of the production-and servicecompanies or the side of the customer; And the misperceptions believed by either A glimpse will be given about the evolution if the IT industry in Egypt and the consequent changes in the Marketing structure related to this field.

Headlines:   Introduction What is Marketing and why is it important o A marketing Background o Evolution o Why is Marketing Important Different Marketing tools Egypt o Types of Marketing related agencies o Recent trends (e-marketing) o IT industry Conclusion

 


In the challenging & dynamic market place, the marketing becomes an important industry that influences the business in general as it is integrated with most of the other industries. This industry unlike most industries doesn’t have a clear cut formula for things to be done, it doesn’t have strict guidelines to follow; It requires a lot of innovation, imagination, sometimes unorthodox ways to handle things, in addition to a sound knowledge of the intended customers. However it still has some basic concepts and courses of action for all marketers and marketing related agencies to know and build on. The knowledge of the basic terms used and their meanings in addition to how perception of the people changed over time and the structure of the industry in the country in question (Egypt) is crucial to know. Being related to the IT industry we have to highlight that in the past couple of years there has been a lot of changes in the e-commerce, the social networking and the IT business in general which requires all the related firms whether they are directly manufacturing or servicing this market has to coupe and respond to these changes in rapid yet smart way.

What is Marketing and why is it important?

Marketing background
Marketing in brief (according to the American marketing Association) is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Every company has to have its marketing strategy in which acts as a guide for all marketing related decisions of the company and includes a marketing plan for the near and far future barring into consideration all factors affecting the business and allowing some room for any unexpected events. Once the strategy has been developed the marketing process is implemented through the marketing mix or the “4p’s” which are:  Product: in particular the quality, styling and variety of the firm's established products, and its ability to provide buyers with new products over time

Price: the prices charged for the firm's products For most products, pricing decisions cannot be made in isolation, the firm has to consider all aspects of the marketing mix, prices of the firm's related products, competitors’ prices, product cost, demand, price elasticity and the firm's pricing objectives. Promotion: the means used by the firm to promote its products, including advertising, promotion, Public Relations. Promotional and marketing tools will be discussed later on in this report Place: the place and means...

References:  C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly, Marketing Mix (2006). Retrieved February 2012 from Collins Dictionary of Business website: Country Data Profile. World Bank Definition of marketing (2007). Retrieved Feb 2012 from the American Marketing association Website: Doing Business in Egypt 2012. World Bank (2011). Economic and social indicators bulletin of the Arab Republic of Egypt, (Report No 220, Vol 19), April 2011. The Egyptian Cabinet for information and decision support center (IDSC). Egypt Consumer Electronics Report Q1 (2012), Business Monitor International, Dec 2011 retrieved on Feb 2012 from research and Markets website: _2012 Egypt Consumer Electronics Report Q3 (2011), Business Monitor International, June 2011. Retrieved on Feb 2012 from research and Markets website: _2011 Egypt Internet Usage and Telecommunications report (2009). Retrieved on Mar 2012 from Internet world Stats website: Egypt 's Economy. Central Intelligence Agency (CIA) World Fact Book Elbeltagi, I. E-commerce and globalization: an exploratory study of Egypt. Cross Cultural Management: An International Journal, Vol. 14 No. 3, 2007. Emerald Group Publishing Limited. Estimated Internet Users 2000 to 2009. International Telecommunications Union (ITU), spreadsheet, 2011. Hyder, A., and Fregidou-Malama, M., Services marketing in a cross-cultural Environment: the case of Egypt. Journal of Services Marketing (2009) 261–271 Kayaly, D. Revolution in Market Research practices in Egypt – Viewpoint. International Journal of Business and Social Science Vol. 2 No. 22; December 2011 Magued, M. Communication Industry structure in Egypt (2009) The Many Types Of Marketing (2009), Retrieved on February 2012 from the design and promote website: The State of Digital Marketing in the Middle East and North Africa (2012). EConsultancy, Apr. 2011 Understanding MENA and its consumers, The Nielsen company (2007). WENTZ, L. How Egypt’s Revolution is reshaping the Local Advertising (2011). Advertising Age(Vol. 82 Issue 13, p1-21, 2p).
 
  

      
  
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Vodafone marketing in egypt Essay
  • Essay on Marketing
  • marketing Essay
  • Essay on Chinese Automobile Industry in Egypt
  • Marketing and Wood Furniture Industry Essay
  • Green Marketing Essay
  • Marketing Essay
  • Essay on marketing

Become a StudyMode Member

Sign Up - It's Free