Marketing Industry in Egypt

Marketing Industry in Egypt

Overview:
This report aims at giving a brief picture about the “Marketing” Industry in Egypt, the different practices used by the companies, and the changes that are happening in the industry throughout time; with a special focus on the IT marketing. First an overview of “marketing” in general will be given to introduce the basic concepts, various types of marketing tools and channels that are commonly used, and the different agencies working in the marketing fields starting form specific agencies such as marketing research agencies to a more comprehensive agencies which can conduct a marketing plan and its implementation from A to Z. The report will then focus on the trends in Egypt, who things are done, and the factors affecting the marketing industry whether from the side of the production-and servicecompanies or the side of the customer; And the misperceptions believed by either A glimpse will be given about the evolution if the IT industry in Egypt and the consequent changes in the Marketing structure related to this field.

Headlines:   Introduction What is Marketing and why is it important o A marketing Background o Evolution o Why is Marketing Important Different Marketing tools Egypt o Types of Marketing related agencies o Recent trends (e-marketing) o IT industry Conclusion

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Introduction:

In the challenging & dynamic market place, the marketing becomes an important industry that influences the business in general as it is integrated with most of the other industries. This industry unlike most industries doesn’t have a clear cut formula for things to be done, it doesn’t have strict guidelines to follow; It requires a lot of innovation, imagination, sometimes unorthodox ways to handle things, in addition to a sound knowledge of the intended customers. However it still has some basic concepts and courses of action for all marketers and marketing related agencies to know and build on. The knowledge of

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