Marketing in Real Estate

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Topics: Marketing
Marketing in Real Estate
Tying-up Loose Ends of Traditional Marketing with Relationship Marketing

“Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive, part of everyone's job description, from the receptionist to the board of directors.”
- Regis McKenna, Marketing Consultant, Silicon Valley

Perhaps the oldest business in the history of mankind is real estate. A man’s wealth was measured in terms of number of cattle and amount of land he owned. Then we saw the age of renting or leasing private land and buildings. This trend has not changed yet in the present scenario. The cattle have converted into electronic gadgets, while land has extended to buildings. We still measure a person’s economic condition in terms lands or building he owns, all in all, his share in the real estate.

Growth of Real Estate in Nepal
Though real estate involves buying, selling, renting and leasing of all form of land and buildings, the first things that pops up in anyone’s mind is the housing and apartment business. Companies today have captured this sector to bring in a new trend towards living – community housing. Community living has broken the conventional trend of building our own homes to introduce living in state-of-the-art design and modern homes made by privately owned construction companies. They have been successful, regarding the fact that contribution of real estate to our country’s GDP has increased from 6.34% in 2005/06 to 11.76% in 2006/07. Most of the well established industries such as Chaudhary Group, Golchha Organization, just to name a few, have tapped into this so called “lucrative business”, whose primary business is not real estate.

CE Construction at a Glance
Committed Entrepreneurs (CE) Construction was driven by the dream of four engineers – Bijay Rajbhandary, Shyam Milan Shrestha, Gopal Manandhar and Raju Man Silwal. With the goal to actively participate in the socio-techno development of the country, the company

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