Marketing Gaps in Technology in Pakistan
MARKET GAPS IN TECHNOLOGY IN PAKISTAN
MARKET GAP:
An unmet consumer need or a group of potential customers who are not yet purchasing a good or paying for a service. Gaps in the market represent opportunities for companies to expand their customer base by increasing awareness and creating targeted offers or advertising campaigns to reach the untapped market. Identification of gaps in the market is an important step in increasing market penetration.
Following are the market gaps in technology in Pakistan:
PAYPAL:
PayPal is an international e-commerce business allowing faster and safer payments and money transfers to be made through the Internet or a mobile device. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders. The service gives people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With 143 million active accounts in 193 markets and 26 currencies around the world, PayPal enables global commerce, processing more than 9 million payments every day.
Countries not supported by PayPal include, Iraq, Afghanistan, Bangladesh and Pakistan.
ELECTRONIC VOTING:
Electronic voting (also known as e-voting) is voting using electronic systems to aid casting and counting votes. Electronic voting technology can include punched cards, optical scan voting systems and specialized voting kiosks (including self-contained direct-recording electronic voting systems, or DRE). It can also involve transmission of ballots and votes via telephones, private computer networks, or the Internet.
In general, two main types of e-Voting can be identified:
E-voting which is physically supervised by representatives of governmental or independent electoral authorities (e.g. electronic voting machines located at polling stations); remote e-Voting where voting is performed within
MARKET GAP:
An unmet consumer need or a group of potential customers who are not yet purchasing a good or paying for a service. Gaps in the market represent opportunities for companies to expand their customer base by increasing awareness and creating targeted offers or advertising campaigns to reach the untapped market. Identification of gaps in the market is an important step in increasing market penetration.
Following are the market gaps in technology in Pakistan:
PAYPAL:
PayPal is an international e-commerce business allowing faster and safer payments and money transfers to be made through the Internet or a mobile device. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders. The service gives people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With 143 million active accounts in 193 markets and 26 currencies around the world, PayPal enables global commerce, processing more than 9 million payments every day.
Countries not supported by PayPal include, Iraq, Afghanistan, Bangladesh and Pakistan.
ELECTRONIC VOTING:
Electronic voting (also known as e-voting) is voting using electronic systems to aid casting and counting votes. Electronic voting technology can include punched cards, optical scan voting systems and specialized voting kiosks (including self-contained direct-recording electronic voting systems, or DRE). It can also involve transmission of ballots and votes via telephones, private computer networks, or the Internet.
In general, two main types of e-Voting can be identified:
E-voting which is physically supervised by representatives of governmental or independent electoral authorities (e.g. electronic voting machines located at polling stations); remote e-Voting where voting is performed within