Marketing-Fyne Company
BUMKT 5901-Marketing
UNIVERSITY OF BALLARAT
SCHOOL OF BUSINESS
MIT Campus, Melbourne.
Group Assignment Case: A Fyne Piece of Marketing
Word Count: 2002
LECTURER: - John Alan Boyd-Gerny
TUTOR: - John Alan Boyd-Gerny
Student Name
Zahid Akhter UB 30080892
Muhammad Kazim UB 30080582
Shahid Bashir. UB 30089886
Gaurav Malhotra UB30069375
Raja Umer Shahzad Kiyani UB30081284
Mohamed Kamil UB30080144
EXECUTIVE SUMMARY:
This report typically focuses on the detailed analysis of problem with the Fyna Foods Ltd. Marketing process is the major point of focus because it is considered as main marketing problem. There could be several reasons for the problem which are discussed in detail in this particular report. In order to resolve such issues the following two marketing theories are related to the above mentioned problem, such as a Model of Value Creation & Marketing Process.
After describing the overview of problem, detailed analysis of suggestions and recommendations are provided to minimize the problem immediately, which are discussed in the next later on in this report.
TABLE OF CONTENT: Page
1. Introduction.........................................................................................................04
2. SWOT Analysis…………………………………………………………………05
3. Problem and Reasons..…………………………………………………………06
4. Consulting Questions
4.1 Description of Marketing.………………………………………….…07
4.2 Implementation of different philosophy in Marketing..…………....08
4.3 Societal Marketing…………………………………………….…........10
5. Conclusion………………………………………………………………..……...11
6. Recommendation…………………......................................................................12
7. References………………………………………………………………….…. .14
`
8. Appendix…………………………………………………………………….….15
INRODUCTION:
Fyna Foods Ltd. is a food
UNIVERSITY OF BALLARAT
SCHOOL OF BUSINESS
MIT Campus, Melbourne.
Group Assignment Case: A Fyne Piece of Marketing
Word Count: 2002
LECTURER: - John Alan Boyd-Gerny
TUTOR: - John Alan Boyd-Gerny
Student Name
Zahid Akhter UB 30080892
Muhammad Kazim UB 30080582
Shahid Bashir. UB 30089886
Gaurav Malhotra UB30069375
Raja Umer Shahzad Kiyani UB30081284
Mohamed Kamil UB30080144
EXECUTIVE SUMMARY:
This report typically focuses on the detailed analysis of problem with the Fyna Foods Ltd. Marketing process is the major point of focus because it is considered as main marketing problem. There could be several reasons for the problem which are discussed in detail in this particular report. In order to resolve such issues the following two marketing theories are related to the above mentioned problem, such as a Model of Value Creation & Marketing Process.
After describing the overview of problem, detailed analysis of suggestions and recommendations are provided to minimize the problem immediately, which are discussed in the next later on in this report.
TABLE OF CONTENT: Page
1. Introduction.........................................................................................................04
2. SWOT Analysis…………………………………………………………………05
3. Problem and Reasons..…………………………………………………………06
4. Consulting Questions
4.1 Description of Marketing.………………………………………….…07
4.2 Implementation of different philosophy in Marketing..…………....08
4.3 Societal Marketing…………………………………………….…........10
5. Conclusion………………………………………………………………..……...11
6. Recommendation…………………......................................................................12
7. References………………………………………………………………….…. .14
`
8. Appendix…………………………………………………………………….….15
INRODUCTION:
Fyna Foods Ltd. is a food
References: (Kotler et al.2008).