Marketing for the 21st Century

Topics: Marketing, Marketing strategy, Product management Pages: 15 (4006 words) Published: May 16, 2012
MB-103: Marketing for the 21st Century

Marketing Plan – Dynamite

MB-103: Marketing in the 21st Century

Marketing Plan: NTU Merchandise Products Group: Dynamite
Semester 2 AY10/11 Prepared by:

 Bey Kian Chu Clement  Kyle Poh Kuan Yi  Mohammad Haiqal Bin Eddy  Muhammad Khairil Bin Abdul Hakim  Pamela Chan Ting Jun  Shaun Loh Pei Hao  Tan Yi Bing  Turakhia Aditya Submission on : 03rd April 2011

088798J17 U1021134F U1021861A U1021629C U1030221J U1022468H U1022595B 074204A12

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MB-103: Marketing for the 21st Century

Marketing Plan – Dynamite

Table of Contents
1.0 Introduction ................................................................................................................................................ 4 2. Company information ................................................................................................................................ 4 2.1 Vision ...................................................................................................................................................... 4 2.2 Mission .................................................................................................................................................... 4 3. Business Environment ............................................................................................................................... 4 3.1 Political ................................................................................................................................................... 5 3.2 Economic ................................................................................................................................................ 5 3.3 Social ....................................................................................................................................................... 5 3.4 Technology ............................................................................................................................................ 5 4. Identification of Competitors................................................................................................................... 6 4.1 Online (Forums) ................................................................................................................................... 6 4.2 Individual Faculties/Halls .................................................................................................................. 6 5. Identification of Potential Customers .................................................................................................... 7 5.1.1 Segmentation ..................................................................................................................................... 7 5.1.2 Targeting ............................................................................................................................................. 7 5.1.3 Positioning .......................................................................................................................................... 7 5.2 Nature of demand ................................................................................................................................. 9 5.3 Unique Selling Proposition .............................................................................................................10 6. Marketing Strategy ...................................................................................................................................10 6.1 Strengths ...............................................................................................................................................10 6.2 Resources..............................................................................................................................................10 6.3 Competition...
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