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Marketing for Services

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Marketing for Services
Gold Spa and Fitness Club
Marketing for Services
Project Report

By:
Ali Owais
Arshia Azhar
Arsalan Khan
Hassan Tahir
M.Adeel Tariq
Momin Malik
Ibrahim Farukh

Haroon Ahmed
June 27, 2012
Lahore School of Economics

Table of contents
Executive Summary……………………………………………………………………3
Introduction…………………………………………………………………………….4
Core and Supplementary services…………………………………………………….5
3 Stage model of consumption…………………………………………………………8
Flower of Service……………………………………………………………………….11
Distribution and role of intermediates………………………………………………..13
Blueprinting and fail points…………………………………………………………...15
Price Fencing…………………………………………………………………………..17
Managing Demand…………………………………………………………………….19
Marketing for communication………………………………………………………..20
Service Scape…………………………………………………………………………..22
Positioning………………………………………………………………………………23
Managing People………………………………………………………………………25
Customer Relationship Management………………………………………………...27
Conclusion……………………………………………………………………………..29
Interview Questions……………………………………………………………………31
References………………………………………………………………………………32
Sources…………………………………………………………………………………..33

Executive Summary
Service sector dominates economy in most nations as a result many new industries and most new jobs are created by services. Understanding services offers personal competitive advantage. In this report we tend to explain the marketing for services in the case of a health and fitness club. GOLD Spa and Fitness Club is a brand new addition to the world of fitness, destined to bring you the best fitness facilities under one roof, through inspiring its members with unrivaled energy and providing the finest equipment and fitness knowledge available to help its members achieve their individual potential. In our report we have discussed how Gold Spa and Fitness Club deals with clients, how they operate and what services they provide. What is their pricing method, how they deal with vendors and moreover how after the providing and


References: Sources www.google.com bahriatown.com/index.php?option=com_content&task...id... www.facebook.com/GoldSpaAndFitnessClub www.bplans.com/health_spa.../market_analysis_summary_fc.php www.marketmyclub.com www.spamarketing.net www.enterpreneur.net
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