Marketing Final Paper
Yum Brands
Final Paper
April 30, 2012
Introduction to Marketing
Nicholas Burke
Nicholas Burke
Introduction to marketing
Final Paper
Yum Brands
Executive Summary
Yum! Brands is the world 's largest restaurant company with over 38,000 restaurants in over 110 countries and territories and more than 1 million associates. Yum Brands is also a leader within the Quick Service Restaurants (QSR) industry in China, with over 3,500 restaurants in the region (i.e., Taiwan, Mainland China, and Thailand), more than 1,800 of which are located in Mainland China.
Yum Brands operates in the Food Service Industry, which will never be replaced or outdated due to increasing technology or increased competition. Consumers will always need to consume from the Food Service Industry. Growth and consumption is guaranteed with increase of the world population and expansion to additional countries world wide.
In 2010, the company increased its net income by 10% from $824 million in 2009 to $1.16 billion in 2010. Yum Brands continues to show strong sales, profits, and growth.
Yum Brands is the worldwide leader in multi branding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver 's brands.
Yum Brands also shows great Corporate Social Responsibility in the industry. Yum! Ranked #337 out of 500 on Newsweek 's 2010 Green Rankings U.S. list #62 on Corporate Social Responsibility Magazine 's 100 Best Corporate Citizens List of 2010, #33 in 2009.
Yum Brands has cemented their products with unique taste differentiation by making their chains the leaders in the industry. A&W is Root Beer and KFC is fried chicken. Yum Brands has demonstrated a strong business plan and corporate goals for competing in the global market.
Introduction
Yum Brands holds a strong position as the number 2 company in the Food Service Industry. The food Service Industry is a
Final Paper
April 30, 2012
Introduction to Marketing
Nicholas Burke
Nicholas Burke
Introduction to marketing
Final Paper
Yum Brands
Executive Summary
Yum! Brands is the world 's largest restaurant company with over 38,000 restaurants in over 110 countries and territories and more than 1 million associates. Yum Brands is also a leader within the Quick Service Restaurants (QSR) industry in China, with over 3,500 restaurants in the region (i.e., Taiwan, Mainland China, and Thailand), more than 1,800 of which are located in Mainland China.
Yum Brands operates in the Food Service Industry, which will never be replaced or outdated due to increasing technology or increased competition. Consumers will always need to consume from the Food Service Industry. Growth and consumption is guaranteed with increase of the world population and expansion to additional countries world wide.
In 2010, the company increased its net income by 10% from $824 million in 2009 to $1.16 billion in 2010. Yum Brands continues to show strong sales, profits, and growth.
Yum Brands is the worldwide leader in multi branding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver 's brands.
Yum Brands also shows great Corporate Social Responsibility in the industry. Yum! Ranked #337 out of 500 on Newsweek 's 2010 Green Rankings U.S. list #62 on Corporate Social Responsibility Magazine 's 100 Best Corporate Citizens List of 2010, #33 in 2009.
Yum Brands has cemented their products with unique taste differentiation by making their chains the leaders in the industry. A&W is Root Beer and KFC is fried chicken. Yum Brands has demonstrated a strong business plan and corporate goals for competing in the global market.
Introduction
Yum Brands holds a strong position as the number 2 company in the Food Service Industry. The food Service Industry is a
References: Fontevecchia, Agustino. "Yum Brands: Strong, But Slowing, Growth In China - Forbes."Information for the World 's Business Leaders - Forbes.com. Web. 30 Nov. 2011. <http://www.forbes.com/sites/afontevecchia/2011/10/04/yum-brands-strong-but-slowing-growth-in-china/>. Jin, Tony. "Uncertainty Surfaces Over Yum 's Takeover of Little Sheep." China Economy @ The China Perspective. Web. 30 Nov. 2011. <http://www.thechinaperspective.com/articles/uncertaintysurf-8863/>. Moore, Rex. "Yum! Brands ' Growth Looks Real (CMG, DPZ, PNRA, YUM)." Fool.com: Stock Investing Advice | Stock Research. Web. 4 Dec. 2011. <http://www.fool.com/investing/general/2011/10/31/yum-brands-growth-looks-real.aspx>. "Yum Brands Expects 2012 Profit Growth." Business & Financial News, Breaking US & International News | Reuters.com. 05 Dec. 2011. Web. 7 Dec. 2011. <http://www.reuters.com/article/2011/12/05/us-yum-idUSTRE7B40YN20111205>.