Marketing Exam
Group Project Outline
The project’s objective is to help students apply what has been taught in the entire course on real life example so they learn what it’s like to do an advertising campaign which is the whole point of the course. The project outline is broken to 4 phases and students are given feedback each time they turn in one of the four and resubmit after correction.
They are also required to make an actual ad “like a visual aid to illustrate their idea” such as a billboard, a video, a flyer or a brochure.
Grading Guidelines:
Good Written Project 20/50 (40%)
TV ad, Radio AD, Story Board, Billboard 10/50 (20%)
Presentation skills and delivery 9/50 (18%)
Creativity 7/50 (14%)
Timeliness 4/50 (8%) IMPORTANT TEAM SUBMISSION DATES:
MKT402 PHASE 1 (4/20)
WEEK 3
Marketing Communications Plan outline
I. Introduction or overview or executive summary ( 1 to 1.5 pages)
a. If your product or service is new:
Give me a little overview about the industry or product (or service) category. Speak about the market leaders in that field. Then say how you want to introduce that product in the Egyptian market and why do you think it will be a hit!
b. If your product or service exists and you only want to advertise it (national or international):
Speak about the history of the mother company (in or outside Egypt). Speak about the main successes or achievements of the company, either market share or new product lines or a social cause the company is adopting. And state how you’ll produce your product in the Egyptian market.
IN BOTH CASES. Give me a concise clear NOT COPIED intro about whatever you want to do.
I don’t care if you want to sell lingerie or encourage teenagers to smoke! Just be persuasive.
This outline is there to help you not get lost. But other than that go crazy and be innovative which is what the advertising is all about after all.
P.S. Put in your mind at all stages that you own an advertising agency and you are
The project’s objective is to help students apply what has been taught in the entire course on real life example so they learn what it’s like to do an advertising campaign which is the whole point of the course. The project outline is broken to 4 phases and students are given feedback each time they turn in one of the four and resubmit after correction.
They are also required to make an actual ad “like a visual aid to illustrate their idea” such as a billboard, a video, a flyer or a brochure.
Grading Guidelines:
Good Written Project 20/50 (40%)
TV ad, Radio AD, Story Board, Billboard 10/50 (20%)
Presentation skills and delivery 9/50 (18%)
Creativity 7/50 (14%)
Timeliness 4/50 (8%) IMPORTANT TEAM SUBMISSION DATES:
MKT402 PHASE 1 (4/20)
WEEK 3
Marketing Communications Plan outline
I. Introduction or overview or executive summary ( 1 to 1.5 pages)
a. If your product or service is new:
Give me a little overview about the industry or product (or service) category. Speak about the market leaders in that field. Then say how you want to introduce that product in the Egyptian market and why do you think it will be a hit!
b. If your product or service exists and you only want to advertise it (national or international):
Speak about the history of the mother company (in or outside Egypt). Speak about the main successes or achievements of the company, either market share or new product lines or a social cause the company is adopting. And state how you’ll produce your product in the Egyptian market.
IN BOTH CASES. Give me a concise clear NOT COPIED intro about whatever you want to do.
I don’t care if you want to sell lingerie or encourage teenagers to smoke! Just be persuasive.
This outline is there to help you not get lost. But other than that go crazy and be innovative which is what the advertising is all about after all.
P.S. Put in your mind at all stages that you own an advertising agency and you are