Marketing Ethics of McDonald’s
Marketing ethical activities refers to values and fundamental principles which can provide guidelines to practices of business criteria that involving in products and services promotion to customers (Business Dictionary, 2012). In recent decades, corporate ethics and social responsibility have become more important of a company. Companies that are engaging in unethically would be disclosed to the society and this may directly damage the image and reputation of a company.
McDonald’s Corporation is the largest and first hamburger fast food chain in the world, its services are around 68 million consumers in a day in 119 countries between 35000 outlets (McDonald's Momentum Delivers Another Year of Strong Results for 2011". Yahoo Finance. 2012. Retrieved January 25, 2012). And McDonald’s pioneered an innovative business model, which Is franchise in the fast food industry that affecting the following industry development. It aims at providing quality food that McDonald’s customers can trust us their first important priority. In Hong Kong, they stand by their motto, “I’m Lovin’ It”, which means to do business base on customers come first. Although McDonald’s said that they are aiming in producing what the customers want and love, they were also founded that they participated in some unethical and non-social responsibility business activities, and that would be shown as follow.
Cruelty to animals
A fast-food giant’s secret has been exposed from McDonald’s egg supplier and Sparboe Egg Farms, McDonald’s are shocking cruelty to animals. (The Rotten Truth About Egg Mcmuffins, MercyForAnimals) By a hidden-camera set by the animal protection union, they found that chickens are crammed into some crowded cages with not enough space for each hen, so they cannot fully expand its wings or participate in some natural behaviors. Also, without any painkillers, the workers in the farm directly burn...
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