Marketing Essay About Qantas
Unit 401 Marketing | Qantas Assignment | | | | | | |
Table of Content:
Subjects Page
Introduction 3
Marketing Planning and Auditing 4
SWOT Analysis 5
Macro Environment 6
Micro environment 7
Marketing Research and Marketing Intelligence 8
Segmentation 9
Marketing Positioning 10
Buyer Behavior 11
References 12
Introduction:
The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs.
Qantas is one of those biggest and oldest airlines in the world who managed to keep making profit out of their businesses but still need to keep this profit despite all the challenges and competitions they are facing.
By Good planning, have a clear company objective and by Analysis Qantas will guarantee keeping its Group in constant level but the world is changing and buys are effected by those changes so Qantas has to keep between its eyes those variables and act based on it.
Marketing Planning and Auditing:
Marketing planning is a series of activities and systematic processes used after the setup the main objective for an organization and those steps guides how to achieve the organization goals.
Marketing Auditing is part of marketing planning process and it is conducted in the beginning of the planning process and it continue analyzing while implementing the plan as it contain both internal and external influences on marketing planning.
Qantas will undertake marketing planning and Auditing as it is an effective way to ensure that the company mission and the organization objective is being set correctly and achieved specially with the increase of the competition in the market.
The Auditing process will be used to analyze the changing environments of the organization and will provide clear picture or the upcoming strategy the organization will
Table of Content:
Subjects Page
Introduction 3
Marketing Planning and Auditing 4
SWOT Analysis 5
Macro Environment 6
Micro environment 7
Marketing Research and Marketing Intelligence 8
Segmentation 9
Marketing Positioning 10
Buyer Behavior 11
References 12
Introduction:
The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs.
Qantas is one of those biggest and oldest airlines in the world who managed to keep making profit out of their businesses but still need to keep this profit despite all the challenges and competitions they are facing.
By Good planning, have a clear company objective and by Analysis Qantas will guarantee keeping its Group in constant level but the world is changing and buys are effected by those changes so Qantas has to keep between its eyes those variables and act based on it.
Marketing Planning and Auditing:
Marketing planning is a series of activities and systematic processes used after the setup the main objective for an organization and those steps guides how to achieve the organization goals.
Marketing Auditing is part of marketing planning process and it is conducted in the beginning of the planning process and it continue analyzing while implementing the plan as it contain both internal and external influences on marketing planning.
Qantas will undertake marketing planning and Auditing as it is an effective way to ensure that the company mission and the organization objective is being set correctly and achieved specially with the increase of the competition in the market.
The Auditing process will be used to analyze the changing environments of the organization and will provide clear picture or the upcoming strategy the organization will
References: Qantas Airways SWOT Analysis, Feb2011 Figure 1 "DATAMONITOR: Qantas Airways Limited." Qantas Airways SWOT Analysis (2011): 1-9. Business Source Complete. Web. 13 Dec. 2012. Aviation information on Qantas.com http://www.qantas.com.au/infodetail/about/investors/qantas-strategy-day-presentation-2011.pdf Aviation information on allbusiness.com http://www.allbusiness.com/marketing/market-research/1287-1.html#axzz2EqgY3YDO