Big Brothers Big Sisters Metro Atlanta
- Marketing Efforts Paper
PA 572 Managing Nonprofit Development Programs
Keller Graduate School
Professor Ian Coyle
Table of Contents
II. Historical Background
III. Mission Statement
IV. Marketing Methods- Organization Centered
V. Marketing Methods- Customer Centered
Big Brothers Big Sisters
The greater metro Atlanta organization is one of the most successful and diverse chapters of Big Brothers Big Sisters. Big Brothers Big Sisters (BBBS) helps at-risk children beat the odds. Big Brothers Big Sisters is the world′s largest mentoring program helping over 270,000 children around the world reach their potential through professionally supported one-to-one relationships. They nurture children, help them realize their potential and build their futures. In doing so they also strengthen communities. Each time Big Brothers Big Sisters pairs a child with a role model, one-to-one relationships are built on trust and friendship. These friendships often develop into a future of unlimited potential. II. Historical Background
In 1904 Ernest Kent Coulter, a young New York City court clerk named noticed the increased of young boys introduced to the court system. He knew something needed to be done to help these kids and set out to find willing and caring adults volunteers that could help these boys stay out of trouble. That marked the beginning of Big Brothers Big Sisters of New York City and the Big Brothers movement. At around the same time, the members of a group called Ladies of Charity were befriending girls who had come through the New York Children’s Court. That group would later become Catholic Big Sisters. Both groups continued to work independently until 1977, when Big Brothers of America and Big Sisters International joined...
References: Andreasen, Alan R., and Philip Kotler. Strategic Marketing for Nonprofit Organizations. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
"Big Brothers Big Sisters of America." Wikipedia. Wikimedia Foundation, 15 Sept. 2012. Web. 16 Sept. 2012. <http://en.wikipedia.org/wiki/Big_Brothers_Big_Sisters_of_America>.
"The Big Move!" Big Brothers Big Sisters of Metro Atlanta. N.p., n.d. Web. 10 Sept. 2012. <http://www.bbbsatl.org/>.
"Start Something for a Child Today-Big Brothers Big Sisters." . N.p., n.d. Web. 11 Sept. 2012. <http://www.bbbs.org/>.
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