Marketing Creates Customer Needs
Marketing Creates Customer Needs
Susanne Colligon
Averett University
BSA 529: Marketing Strategies
Professor Strum
October 1, 2014
Marketing Creates Customer Needs
Marketing creates customer needs. The following paper will elucidate how consumers are made not born. Marketing entices customers to try new products or do new things that they may never have thought of before. Commercialism is everywhere you turn. From the glossy ads, pop ups on their computer screen, billboards, emails, tweets, radio, television, telemarketers, etc. You can’t get away from advertising wherever you go. The marketers would not be continuing if it was not so successful in getting people to buy more of what they are selling. The following paragraphs will give examples of successful marketing advertisement campaigns and how they were effective. According to Forbes, for advertising to be effective it needs to be: memorable, connect with the consumer by delivering a person meaningful message that tells them how their product would make their life a better place, stand for values beyond the product itself, and be intricately tied to the brand not to be confused with the competitor. (Greewald, 2014). The article gives several examples of successful ad campaigns. First, the Red Bull gives you wings campaign. The ads are inspirational telling consumers if you use our product you will do everything better from studying to doing your job better. It empowers people and gets them to relate to the product. Next, the Beats Dr. Dre advertising campaign. The advertisements tell the consumer that by wearing these headphones you will be able to overcome your critics and be empowered to believe in yourself. They depict athlete Kevin Garnett blocking out his critics and allowing him to focus on positive thoughts and the music he loves. Both advertisements connect with the consumer on a psychological level. They focus on you relating to our needs to do better and finding greatness in
Susanne Colligon
Averett University
BSA 529: Marketing Strategies
Professor Strum
October 1, 2014
Marketing Creates Customer Needs
Marketing creates customer needs. The following paper will elucidate how consumers are made not born. Marketing entices customers to try new products or do new things that they may never have thought of before. Commercialism is everywhere you turn. From the glossy ads, pop ups on their computer screen, billboards, emails, tweets, radio, television, telemarketers, etc. You can’t get away from advertising wherever you go. The marketers would not be continuing if it was not so successful in getting people to buy more of what they are selling. The following paragraphs will give examples of successful marketing advertisement campaigns and how they were effective. According to Forbes, for advertising to be effective it needs to be: memorable, connect with the consumer by delivering a person meaningful message that tells them how their product would make their life a better place, stand for values beyond the product itself, and be intricately tied to the brand not to be confused with the competitor. (Greewald, 2014). The article gives several examples of successful ad campaigns. First, the Red Bull gives you wings campaign. The ads are inspirational telling consumers if you use our product you will do everything better from studying to doing your job better. It empowers people and gets them to relate to the product. Next, the Beats Dr. Dre advertising campaign. The advertisements tell the consumer that by wearing these headphones you will be able to overcome your critics and be empowered to believe in yourself. They depict athlete Kevin Garnett blocking out his critics and allowing him to focus on positive thoughts and the music he loves. Both advertisements connect with the consumer on a psychological level. They focus on you relating to our needs to do better and finding greatness in
References: Credit Card Debt Statistics. (2013). Credit Card Debt Statistics. Money-Zine.com: http://www.money-zine.com/financial-planning/debt-consolidation/credit-card-debt-statistics). Greewald, M. (2014, July 10). Secrets of 7 of the Most Effective Ad Campaigns. Forbes.com: http://www.forbes.com/sites/michellegreenwald/2014/07/10/secrets-of-7-of-the-most-effective-ad-campaigns/