Marketing & Corporate Communication

Topics: Public relations, Marketing, Brand management Pages: 6 (1208 words) Published: July 16, 2009

A-15, 704, Shanti Vihar CHS, Shanti Nagar, Mira Road (E), Thane - 401107 Mobile: +91 9222161591 ( Email:


Marketing ● Corporate Communication ● Brand / Product Management ● Customer Relationship Management

⇨ PGDM, Visionary & strategic planner, a performance driven and accomplished professional offering 11 years of insightful experience.

⇨ Associated with APTECH Ltd. since May 2008 as Senior Manager – Marketing & Corporate Communication.

⇨ Handled additional responsibility of marketing for the company’s pioneer multimedia & animation brand “Arena Animation” from July 2008.

Expertise in….

▪ Sales growth, marketing strategies, brand building activities, relationship management, ensuring customer satisfaction and crisis management. ▪ Market research & survey, competitors’ analysis & pricing, developing & managing strategic advertising campaigns, ensuring product awareness, market share & business opportunities. ▪ Communication, coordination, interpersonal, leadership, problem solving and motivating & mentoring skills.

Career Overview

Marketing & Brand Management:

▪ Strategic planning, ensuring profitability, data analysis for conceptualizing business strategies. ▪ Optimizing the company image through media channels, corporate public relations & promotional activities. ▪ Executing media planning & buying activities for TV, Press, Radio, Outdoor, PR and BTL activities for tracking marketing budget. ▪ Coordinating with marketing communications team and developing & maintaining relationships with the advertising & media agencies for developing communication plans. ▪ Supervising creative briefs & media selection, exhibiting products at trade shows / events and attending trade shows to review competitors’ products. ▪ Preparing research reports and suggesting on business organisations & competitive Intelligence.

Corporate Communication / Public Relations:

▪ Developing and coordinating corporate communication programs for various internal & external customers. ▪ Developing relationships with clients / customers, ensuring business growth & profitability. ▪ Liaising with industry analysts & editorial contacts, ensuring company being featured in the media, trade magazines and analysts reports. ▪ Data analysis to identify business opportunities, steering communication with top management for suggesting feasible business solutions. ▪ Facilitating the development of online information sites & release of publications/newsletters, updating staff / clients on company news and producing publications like brochures, leaflets, activity reports ▪ Emphasizing on communications strategy, crisis communications and media interviews in print, electronic and online media and arranging public awareness programms, camps etc. to enhance company image.

Career History

APTECH Ltd. - Mumbai

Senior Manager – Marketing & Corporate Communication (May 2008 onwards)

▪ Played a vital role in the development of “MIS & Lead Management System (LMS)”. ▪ Effectively developed & executed “Golden Cursor Animation Award” event in association with CNBC TV18. ▪ Initiated & executed the corporate communication portal through intranet.

Job Profile:
▪ Working in APTECH Ltd. (ISO 9001:2000 certified co. in the IT education & training sector) as Sr. Mgr – Marketing & Corporate Communication, leading a team of 5 personnel and reporting to the AVP – Marketing.

Corporate Communication:
▪ Evolved & implemented strategies, enhanced corporate communication, developed PR strategy and also developed & maintained relationship with media and trade bodies like NASSCOM, CII & FICCI. ▪ Acted as the single point of contact for all corporate social responsibilities activities,...
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