marketing consultancy

Topics: Marketing, Strategic management, Acer Inc. Pages: 8 (1037 words) Published: July 2, 2014


Marketing Consultancy

Table of Contents

Introduction
In general, marketing is not only telling & selling goods & services to the public, but a process that ensures selling goods & services to the customers & consumers with their satisfaction & at the same time ensuring profit for the organizations. To compete in this competitive world, we need to follow the best way marketing the product. An organization may face many marketing problems. That’s why, an organization needs consultancy on marketing. In this module, we have identified a marketing problem of Acer Inc. & tried to give consultancy on its marketing problem.

About The Acer Inc.
Acer Incorporated, one of the leading names among the companies in information & technology industry. It was established in August 1, 1976. It stated its business as a manufacturing company, but from 2001 to 2007, it has transformed its business from manufacturing to marketing & sales company. It is enhancing worldwide presence with different strategy. This company is famous worldwide for its cost leadership strategy. It can provide IT tools at a low cost than any other company in the industry. It tries to bring new tech. & new design to its products.

The identified client problem
We have identified one marketing problem of Acer Inc. for which it needs consultancy. Although Acer is renowned for its cost leadership strategy, its design is not satisfactory & its quality is compromised in different grounds. Quality places an important role on the buyer’s satisfaction. So ensuring quality products are very important for the company. Other company, like Apple is highly renowned for its quality of products. So, Acer Inc. needs to solve this problem. For this it needs to have marketing consultancy to solve the problem as soon as possible.

Implications for the business if the problem is not identified There are great implications for the problem we have identified in the previous stage. The quality of products of Acer Inc. is less than the other company in the industry. Moreover, its product design is not satisfactory. Although it offers its product as low price, its product quality is not up to the mark. As a result, it is losing a potential market who desires quality products. Moreover, if the customers of the company are facing many problems with this low quality products. So they may not go for buying the Acer’s product. So, the sales & ultimately the profit of company fall greatly in the near future if the company did not identify the problems. Acer’s product design is not satisfactory. As a result, its customer may decrease in the near future if it did not identify the problem. Here we can see that there are great implications for the company if it did not identify the above problems. The above problems can impact heavily on the financial performance & position of the company. So the company needs immediate solution of the above problems. The proposed solutions & objectives

To solve the problems of Acer Inc. which have been identified before, we can recommend the following solutions…. At first, Acer Inc. shall realize that it needs to solve the problems immediately. It should take necessary steps to solve the problems. Acer Inc. should emphasis on the quality of products. For this the company should form a team for ensuring quality of the product. The main task of the team will be to oversee the product & ensure the optimum quality of the product. For ensuring quality of the product, Acer should incur four types of quality cost… Prevention cost

Appraisal cost
Internal failure cost
External failure cost
To have a new & designed product, the research & development (R & D) dept. of the company should be given more emphasizing. The company can hire experts to design the product of the company.

By the above ways, Acer Inc. can solve the problems that are faced by the company. If the...

References: & Bibliography
1. McDonald, M. (2007), Marketing Plans: how to prepare and how to use them (6th edition) Oxford: Elsevier Butterworth, Heinemann.
2. Griffin, R.W., (2009). Management. 9th ed. USA. Houghton Mifflin Company Boston New york
3. Aaker D. A. & McLoughlin D. (2007) Strategic Market Management (European Edition) John Wiley & Sons Ltd Chichester
4. Brennan R., Baines P., Garneau P., & Vos L. (2008) Contemporary Strategic Marketing Palgrave MacMillan, Basingstoke
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