Marketing Concepts
STYLE GUIDELINES FOR LILYDALE MARKETING UNITS
(including PRESENTATION REQUIREMENTS AND HINTS)
All marketing units taught at Swinburne’s Lilydale campus place great emphasis on the development of written and oral communications skills. These communications and presentation skills are regarded as essential by prospective employers. Besides, marketing is basically all about communication - if you cannot communicate effectively, you cannot market successfully!).
This section sets out style guidelines for
1) Written assignments 2) Harvard referencing, and 3) Oral presentations,
to assist you not only in this unit but for other studies and general business/personal use. Please do not regard these pages as the only source of information in these areas - continually use other references and ongoing experience to further develop your research and presentation techniques. These guidelines and requirements are fairly generic in nature. Additional ones may be issued to students enrolled in later marketing units.
(See also the valuable and compact booklet “A Presentation Style Guide for Business Students” compiled by Mark Tucker and Trevor Tonkin, and available online.)
1 WRITTEN ASSIGNMENTS
1.1 Some Hints on Getting Started
All assignments in MAR110 - Marketing Concepts are designed to illustrate not only your ability to understand the theoretical frameworks but also the practical application of such theory to marketing practice. For any assignment, students should
o carefully read the assignment requirements, o thoroughly read the appropriate chapter(s) in their text and course materials, o plan your response, and o search out (and then show evidence of using) further references on the topic (e.g., in a variety of texts, the general and industry press, and in academic or industry journals).
Once a topic has been chosen, it is best to make a rough plan of the major facets of the topic that the paper will address. In
(including PRESENTATION REQUIREMENTS AND HINTS)
All marketing units taught at Swinburne’s Lilydale campus place great emphasis on the development of written and oral communications skills. These communications and presentation skills are regarded as essential by prospective employers. Besides, marketing is basically all about communication - if you cannot communicate effectively, you cannot market successfully!).
This section sets out style guidelines for
1) Written assignments 2) Harvard referencing, and 3) Oral presentations,
to assist you not only in this unit but for other studies and general business/personal use. Please do not regard these pages as the only source of information in these areas - continually use other references and ongoing experience to further develop your research and presentation techniques. These guidelines and requirements are fairly generic in nature. Additional ones may be issued to students enrolled in later marketing units.
(See also the valuable and compact booklet “A Presentation Style Guide for Business Students” compiled by Mark Tucker and Trevor Tonkin, and available online.)
1 WRITTEN ASSIGNMENTS
1.1 Some Hints on Getting Started
All assignments in MAR110 - Marketing Concepts are designed to illustrate not only your ability to understand the theoretical frameworks but also the practical application of such theory to marketing practice. For any assignment, students should
o carefully read the assignment requirements, o thoroughly read the appropriate chapter(s) in their text and course materials, o plan your response, and o search out (and then show evidence of using) further references on the topic (e.g., in a variety of texts, the general and industry press, and in academic or industry journals).
Once a topic has been chosen, it is best to make a rough plan of the major facets of the topic that the paper will address. In
References: The name and year may be placed in brackets at the end of the relevant clause or sentence: e.g. This phenomenon came to notice more than a decade ago (Barr 1977). More than one work may be cited in a single reference: (Simons 1985; Paysaye & Chignell 1988) or Simons (1985) and Parsaye and Chignell (1988) describe how... (Barr 1977, 1985) (Robertson 1988a, 1988b) Robertson (1984, 1988b) showed that ... Barr (1985, p.29) described... e.g., ...in seventeenth century England (On Travelling to London 1683) (Age 11 Oct. 1989, p.10) 3. ORAL PRESENTATIONS