Marketing Communications
TABLE OF CONTENTS
The Role of Marketing Communications ............................................................................. 2
Developing Orientation of Marketing Communication ...................................................... 3
The 4 Cs Framework of Marketing Communication ......................................................... 4
Linear Model of Communication ......................................................................................... 5
Al Ikhsan Marketing Communication Plan ........................................................................ 7
Introduction ............................................................................................................................ 7
Justification of Al Ikhsan’s Market Segment ...................................................................... 8
Target Audience For Marketing Plan .................................................................................. 9
SMART Objectives .............................................................................................................. 12
The Communication Strategy & Plan ................................................................................ 14
Gantt Chart .......................................................................................................................... 18
Conclusion ............................................................................................................................ 19
Reference .............................................................................................................................. 20
Appendix .............................................................................................................................. 21
The Role of Marketing Communication
In the business world, marketing communication forms an important aspect of promoting the finished product to the end customer. Marketing communication can be termed as the
The Role of Marketing Communications ............................................................................. 2
Developing Orientation of Marketing Communication ...................................................... 3
The 4 Cs Framework of Marketing Communication ......................................................... 4
Linear Model of Communication ......................................................................................... 5
Al Ikhsan Marketing Communication Plan ........................................................................ 7
Introduction ............................................................................................................................ 7
Justification of Al Ikhsan’s Market Segment ...................................................................... 8
Target Audience For Marketing Plan .................................................................................. 9
SMART Objectives .............................................................................................................. 12
The Communication Strategy & Plan ................................................................................ 14
Gantt Chart .......................................................................................................................... 18
Conclusion ............................................................................................................................ 19
Reference .............................................................................................................................. 20
Appendix .............................................................................................................................. 21
The Role of Marketing Communication
In the business world, marketing communication forms an important aspect of promoting the finished product to the end customer. Marketing communication can be termed as the