Marketing Communication in Banks and Atms

Topics: Banks of India, Government-owned banks in India, Marketing Pages: 67 (20651 words) Published: December 31, 2009
2009

R

Marketing Communication in Banks
A Survey research on ATMs as a part of communications tool for banks

Faculty Guide:Prof. R. Srinivasan Faculty, ICFAI Business School. Bangalore.

Company Guide:Mrs. Kalpana Rao (Senior Strategy Brand Manager) R. K. Swamy(BBDO)

Pratik Misra IBS Bangalore 5/24/2009

May 24, 2009

[Marketing Communication in Banks]

A REPORT ON

Marketing Communication in Banks and ATMs
By Pratik Misra 08BS0002311

A report submitted in partial fulfillment of The requirements of MBA program

Submitted to

Faculty Guide Prof. R Shrinivasan ICFAI Business School Bangalore 2

Company Guide Mrs. Kalpana Rao Senior Brand Strategy Manager R K SwamyBBDO

May 24, 2009

[Marketing Communication in Banks]

Contents
Executive Summery ............................................................................................................................7 Objective of the Project ......................................................................................................................8 Introduction.....................................................................................................................................10 A) About the company: .................................................................................................................10 B) About the project:.....................................................................................................................11 Advertisement: .........................................................................................................................12 Sales promotion ........................................................................................................................12 Personal selling .........................................................................................................................13 Public Relation ..........................................................................................................................14 Direct marketing .......................................................................................................................14 Modern Indian Banking:....................................................................................................................15 Phases of banking in India: ................................................................................................................15 Phase I .............................................................................................................................................15 Phase II ........................................................................................................................................16 Phase III .......................................................................................................................................17 Different Sector in India:-..................................................................................................................17 Public Sector Banks in India:-.............................................................................................................18 Private Sector Banks in India:- ...........................................................................................................19 Co-Operative Banks in India:- ............................................................................................................20 Regional Rural Banks in India:-...........................................................................................................20 Foreign Banks in India:-.....................................................................................................................21 Bank Marketing ................................................................................................................................22 Service...

References: Biotech. (n.d.). Retrieved from http://www.com itbusinessedge. (n.d.). Retrieved from http;//www.com marcomconferencelog. (n.d.). Retrieved from wordpress: http://www.com Marcommwise. (n.d.). Retrieved from http://www.com/artical.phtm masterseek. (n.d.). Retrieved from Marketing advertising B2b: http;//www.com/.htm salesandmarketing. (n.d.). Retrieved from Marketing Communication: http://www.com salesvantage. (n.d.). Retrieved from http://www.com Scribd. (n.d.). Retrieved from Marketing: http://www.com Iyengar, P. (2010, march,feb). Senior brand strategy manager. (S. Lakhotia, Interviewer) Kumar, S. (2010, March 15). Assistant V.P. Mascon Global ltd. (S. Lakhotia, Interviewer) rkswamybbdo. (n.d.). Retrieved Feb 2010, from rkswamybbdo: www http://marketing.pwebs.net/2008/06/03/social-bookmarks-internet-marketing-101-maximizing-socialnetwork-marketing/ Dobner, F. (n.d.). Social Media Marketing - Communication Goals. Retrieved from Ezine Articles: http://ezinearticles.com/?Social-Media-Marketing-Communication-Goals&id=1798496 Elington. (2008). Sial, S. (n.d.). Online Consumer Behavior. Retrieved from Ezine Articles: http://ezinearticles.com/?Online-Consumer-Behavior&id=1947357 Singh, S. (2009, April 8). The Economist wrong on bling. I won 't give it up. Retrieved from GOING SOCIAL NOW: http://www.goingsocialnow.com/2009/04/economist-wrong-on-bling-i-won.html Techniques for Online Marketing - Ebook. (n.d.). Troia, B. (n.d.). Engagement Marketing. Retrieved from Affinitive’s Social Media Playground: http://www.socialmediaplayground.com/research/engagement-marketings-new-keymetric/2008/04/10/ Warholic, J. (2008, June 3). Social Bookmarks Internet Marketing 101 Maximizing Social Network Marketing. Retrieved from Professional Web Services:
74
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing Communication Essay
  • Marketing Communication Research Paper
  • Essay about communication
  • Marketing Communications Essay
  • marketing communication Essay
  • bank of america marketing plan Essay
  • Bank Marketing Essay
  • MARKETING STRATEGY OF ICICI BANK Essay

Become a StudyMode Member

Sign Up - It's Free