Marketing - Cmp
Table of Contents Page
Cover Page 1
Table of Contents 2
I. Mission Statement 3
II. Current Marketing Situation 3
a. Market Description 3 Direct Marketing Services 3 Sales Promotion Services 3 b. Trend Analysis 4
III. Marketing Strategy 6 a. Target Market(s) 6 b. Product Strategy 6
i. Strengths 6 ii. Weaknesses 7 iii. Activities to Improve Weaknesses 7 iv. Product Review 8 * Core Benefit 8 * Actual Product 8 * Augmented Product 9
v. Product Development 9 c. Positioning 10 Value Proposition 11 d. Distribution Strategy 11 Cleveland, Ohio vs. Los Angeles California 12 Los Angeles, California vs. New York, New York 12 e. Pricing Strategy 13 Marketing Manager Salary in Cleveland, Ohio 13 Marketing Manager Salary in Los Angeles, California 13 Marketing Agent Salary in Cleveland, Ohio 14 Marketing Agent Salary in Los Angeles, California 14 f. Promotion Strategy 14 Advertising 14 Direct Marketing 15 Sales 15
IV. Financial Analysis 15 Education Costs 16 Annual Profits 17
V. Short- and Lone-term Career Objectives 18 Short-term Career Objectives 18 Long-term Career Objectives 19
VI. Conclusion 19
VII. Appendices 20 Appendix A 20 Appendix B 22
VIII. Work Cited Page 23
I. Mission Statement
My mission statement is to design, or create, the visual aspects of advertising for new products on the market.
II. Current Marketing Situation
My name is Jenna Teitenberg and I am currently a sophomore enrolled at Bowling Green State University. I am planning to pursue my degree as Bachelor of Science in Business Administration specializing in Marketing. With my current grade point average and my number of credit hours, I am
Cover Page 1
Table of Contents 2
I. Mission Statement 3
II. Current Marketing Situation 3
a. Market Description 3 Direct Marketing Services 3 Sales Promotion Services 3 b. Trend Analysis 4
III. Marketing Strategy 6 a. Target Market(s) 6 b. Product Strategy 6
i. Strengths 6 ii. Weaknesses 7 iii. Activities to Improve Weaknesses 7 iv. Product Review 8 * Core Benefit 8 * Actual Product 8 * Augmented Product 9
v. Product Development 9 c. Positioning 10 Value Proposition 11 d. Distribution Strategy 11 Cleveland, Ohio vs. Los Angeles California 12 Los Angeles, California vs. New York, New York 12 e. Pricing Strategy 13 Marketing Manager Salary in Cleveland, Ohio 13 Marketing Manager Salary in Los Angeles, California 13 Marketing Agent Salary in Cleveland, Ohio 14 Marketing Agent Salary in Los Angeles, California 14 f. Promotion Strategy 14 Advertising 14 Direct Marketing 15 Sales 15
IV. Financial Analysis 15 Education Costs 16 Annual Profits 17
V. Short- and Lone-term Career Objectives 18 Short-term Career Objectives 18 Long-term Career Objectives 19
VI. Conclusion 19
VII. Appendices 20 Appendix A 20 Appendix B 22
VIII. Work Cited Page 23
I. Mission Statement
My mission statement is to design, or create, the visual aspects of advertising for new products on the market.
II. Current Marketing Situation
My name is Jenna Teitenberg and I am currently a sophomore enrolled at Bowling Green State University. I am planning to pursue my degree as Bachelor of Science in Business Administration specializing in Marketing. With my current grade point average and my number of credit hours, I am
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