Marketing Challenge and Opportunity

Topics: Management / Pages: 3 (591 words) / Published: Oct 26th, 2013
Organizational authority or hierarchy is used in many organizations to help benefit a company and its employees. It is important to maintain a level of authority so the company can succeed and continue to grow with upper management. Organizational authority is also used to maintain managerial accountability. If someone becomes a manager, they must prove to be proficient, or else they will experience disrespect within employees, employee turnover, poor communication problems and guidance.
Characteristics of Organizational Authority
In order for organizational Authority to be successful, there are certain characteristics that managers must display. The first characteristic is Accountability. For example, at T-Mobile call center a csr reports to a team leader, who reports to the supervisor. If the csr rep in consistently reporting incorrect information, then you can follow the hierarchy of organizational authority to determine who is responsible for the errors. The csr supervisor may be approving customer payments by miscalculation, or the team leader may be overlooking a problem with a computer error during daily summaries. The key point would be to find the point of error, fix it and use it as an opportunity for the responsible person to learn from the incident.
Guidance is also an important characteristic of organizational authority. Employees look to managers to help expand ongoing skills, improve performance, and help with business direction. With organizational authority, an employee understands who they are to receive guidance from. Employee direction should happen at all levels of a company which is why proficiency at all levels of the corporate authority is important. Guidance also provides a comprehensible career path for employees. Managers should use this career path to help employees determine their career goals and how they would like to advance to higher positions within the company.
Communication is the most important attribute of

References: Williams, Chuck. (2012). MGMT 5: Principles of Management. Mason, OH: Cengage Learning

You May Also Find These Documents Helpful

  • Green Marketing – Opportunities & Challenges
  • Challenges and opportunities in agricultural marketing
  • The opportunities and challenges of marketing Services
  • challenges and opportunities
  • Challenges and Opportunities
  • Challenges and Opportunities of a Manager
  • Marketing Opportunities
  • Rpo Challenges and Opportunities
  • Challenges and Opportunities of Ob
  • Marketing Opportunities